Gerente de Comunicaciones y Marketing

📋 Description

• You will play a critical and impactful role, implementing and executing the digital marketing and communication strategy for Mexico.

• Provide support to the Latin America region by developing integrated marketing campaigns that drive engagement and growth.

• Lead the design and execution of multichannel digital marketing strategies for Mexico, fostering interaction and expansion.

• Develop and launch integrated marketing campaigns and content initiatives based on insights, social media, and paid platforms.

• Create strategies and implement digital advertisements and paid campaigns on social media.

• Identify opportunities, trends, and cultural events in real time to generate relevant communications.

• Move beyond static content grids and develop a continually evolving strategy based on new trends.

• Identify and capitalize on real-time opportunities, popular culture moments, and digital trends.

• Actively engage with and experiment on TikTok, as well as other emerging platforms and formats.

• Build and optimize lead generation and email engagement strategies.

• Conduct tests, learn, and continuously refine targeting and audience selection approaches.

• Collaborate across departments to align marketing strategies with organizational priorities.

• Oversee and optimize the use of marketing tools and platforms.

• Monitor, analyze, and transform performance data into actionable insights.

• Contribute to community engagement through digital channels.

• Adhere to all organizational policies and procedures.

• Perform other tasks assigned by the supervisor.

⛳️ Requirements

• A minimum of 5 years of proven experience in similar roles.

• Availability to cover events and generate real-time content.

• Willingness to travel.

• Basic knowledge of English (preferred).

• Solid understanding of user experience on the web, web best practices, website analytics, as well as SEO and digital marketing strategies and procedures.

• Excellent oral and written communication skills, with experience in conveying successes and new opportunities to both internal and external stakeholders.

• Experience in content creation, along with subsequent analysis and tracking to identify opportunities, creative learnings, and improve previous campaigns.

• Experience or interest in creative writing for digital content, animal welfare content (preferred), and marketing or advertising, as well as managing various types of end products.

• Exceptional writing skills and great attention to detail.

• Commitment to the organization's mission and values.

• Commitment and openness to continuous growth, both personally and organizationally, regarding diversity, equity, inclusion, and justice.

🏝️ Benefits

• 100% remote work.

• Generous paid time off policy that includes vacation days exceeding the legal requirement.

• Appreciation day.

• Flexible days.

• Up to 7 sick days.

• Grocery vouchers.

• Private medical expense insurance.

• Mental health platform.

• Sabbatical program.