Generative AI, SEO Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Safeguard and enhance the search-driven pipeline by implementing GEO and SEO strategies.

• Track and elevate the visibility of the Smarsh brand and products across LLM-driven platforms.

• Oversee and execute the global strategies for SEO, GEO, and AI search.

• Enhance digital experiences for traditional search engines as well as AI-powered discovery platforms.

• Spearhead research on keywords, topic clusters, and entities.

• Create and sustain prompt libraries to assess and monitor citation performance.

• Evaluate citation share and AI query intent data to prioritize optimization efforts.

• Provide guidance on semantic HTML, schema, entity optimization, crawlability, indexing, site architecture, structured data, and Core Web Vitals.

• Develop strategies for internal linking, on-page optimization, and content organization.

• Review website performance regarding AI-readability, accuracy of structured data, and inclusion in zero-click searches.

• Construct search intelligence dashboards and measurement frameworks.

• Collaborate with content, product marketing, demand generation, regional marketing, Revenue Marketing, and Operations teams.

• Perform competitive intelligence analysis and execute structured SEO/GEO experiments.

• Set standards and best practices for SEO and AI optimization.

• Advocate for AI search enablement through comprehensive documentation and cross-department initiatives.

• Identify opportunities for automation in SEO analysis, citation monitoring, reporting, and optimization.

• Assist with international SEO, regional content strategies, and hreflang guidance.

• Convey insights and recommendations to executive stakeholders.

• Generate data-driven reports on AI search visibility, traffic, and conversion metrics.

⛳️ Requirements

• Bachelor's degree in marketing, digital strategy, or a related discipline.

• Over 5 years of experience in B2B search engine optimization; experience in SaaS and financial services is preferred.

• Demonstrated track record of achieving measurable pipeline impact through organic and AI-optimized search strategies.

• Extensive knowledge of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Index Engine Optimization (AIEO), and AI-driven search behaviors.

• Practical experience with Profound, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar technologies.

• Strong understanding of Schema.org structured data markup and entity optimization.

• Experience in analyzing AI-generated search results and reverse-engineering placement strategies.

• Proficient in HTML and CSS; familiarity with best practices for JavaScript implementation.

• Ability to convert complex technical findings into actionable insights.

• Skilled in influencing cross-functional teams and aligning web, content, product marketing, regional marketing, and development teams.

• Analytical and results-oriented mindset that links visibility metrics to lead generation and revenue impact.

• Experience with WordPress CMS and optimization of enterprise-level websites.

• Self-driven, collaborative, and capable of leading cross-functional optimization initiatives.

🏝️ Benefits

• Any applicable bonus programs.

• A global organization that prioritizes diversity.

• Opportunities for all individuals to express their authentic selves.

• Commitment to professional development and nurturing talent.

• Recognition as one of Smarsh's Best Places to Work.