General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of HoopStars' business strategy, budget, revenue, profitability, and cash flow forecasts.

• Oversee sales and operations, ensuring that programs, coaches, venues, and service quality meet demand.

• Enhance paid search and social media efforts, creative assets, landing pages, enrollment funnels, pricing strategies, offers, referrals, and retention initiatives.

• Establish the structure of the parent marketing team.

• Recruit specialists and hire contractors or agencies when beneficial.

• Manage priorities and performance across different brands.

• Link campaign performance to paying customers, repeat enrollments, and profit contributions.

• Allocate marketing investments using dependable reporting and testing methods.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Build a team capable of consistent execution.

• Gain an understanding of customers, operations, and economics within the first 90 days.

• Conduct a marketing audit across brands and set up reporting mechanisms.

• Suggest the marketing team structure and hiring priorities.

• Initiate initial growth experiments and take ownership of standard HoopStars business decisions.

• Provide transparent weekly reporting, highlight exceptional issues, and engage in monthly business reviews with the founder.

⛳️ Requirements

• Proven success in paid acquisition, conversion, and retention strategies.

• Commercial accountability beyond a marketing budget, encompassing pricing, margins, staffing, forecasts, or overall business profitability.

• Experience in recruiting and managing marketers, creatives, agencies, or other specialists.

• Ability to adapt e-commerce strategies to a service business with actual delivery capabilities and customer commitments.

• Comfort with hands-on work while developing both people and systems.

• Proficient in professional English and effective remote leadership.

• Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Proven track record of building a profitable business and an effective team is essential.

• Complete the Culture Index survey.

• Complete the Criteria GAME assessment in English.

• Submit a CV detailing a business or brand you have developed, including budget, outcomes, and personal contributions; a team you have built or managed; and a commercial decision that did not succeed and the changes made afterward.

🏝️ Benefits

• Remote work from LATAM, collaborating during Toronto hours.

• Equity opportunity based on agreed terms.

• Potential for future relocation to the US or Canada by mutual consent.

• Assistance with bookkeeping.

• HR support provided.

• IT and website support available.

• Local manager responsible for customer service and daily sales operations.

• Opportunity to build and lead a business as well as the parent marketing team.