General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of HoopStars' business strategy, budget, revenue, profitability, and cash flow projections.

• Oversee sales and operations, ensuring that programs, coaches, venues, and quality of service meet growing demand.

• Optimize paid search and social media efforts, creative content, landing pages, enrollment processes, pricing strategies, offers, referrals, and customer retention.

• Establish the organizational structure for the parent marketing team.

• Hire specialists and engage contractors or agencies when beneficial.

• Prioritize and manage performance across various brands.

• Link campaign outcomes to customer acquisition, repeat enrollments, and profit contributions.

• Allocate marketing resources based on accurate reporting and testing methods.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Suggest budgets and team strategies, making operational decisions within established authority.

• Deliver clear weekly reports and engage in monthly business assessments with the founder.

• Within the first 90 days, gain insights into customers, operations, and financials; audit marketing efforts; set up reporting; recommend team structure and hiring priorities; initiate growth experiments; and assume responsibility for routine HoopStars business decisions.

⛳️ Requirements

• Proven success in paid acquisition, conversion, and customer retention.

• Commercial accountability extending beyond marketing budgets, including pricing, margins, staffing, forecasts, or business profitability.

• Experience in recruiting and managing marketers, creative professionals, agencies, or other specialists.

• Capability to adapt ecommerce strategies to a service business with tangible delivery capabilities and customer commitments.

• Willingness to perform hands-on tasks while developing personnel and systems.

• Proficient in professional English with effective remote leadership skills.

• Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Proven track record of building a profitable business and an effective team is crucial.

• Complete the Culture Index survey.

• Complete the Criteria GAME assessment in English.

• Submit a CV detailing a business or brand you've helped grow, including expenditures, results, and your personal contributions; describe a team you've built or managed; and recount a commercial decision that did not succeed and the subsequent changes made.

🏝️ Benefits

• Opportunity for remote work from LATAM with collaboration during Toronto hours.

• Chance to build and lead a business along with the parent marketing team.

• Equity opportunity subject to mutually agreed terms.

• Potential for future relocation to the US or Canada by mutual agreement.

• Assistance with bookkeeping.

• Support for human resources.

• IT and website assistance.

• Local manager to oversee customer service and daily sales activities.