General Manager – Marketing and Ecommerce Growth

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Oversee the operations of HoopStars by managing its business strategy, budget, revenue, profitability, and cash flow forecasts.

• Lead both sales and operations to ensure that programs, coaches, venues, and service quality meet increasing demand.

• Enhance paid search and social media strategies, creative content, landing pages, enrollment funnels, pricing structures, offers, referrals, and customer retention.

• Establish the marketing team structure for parents and recruit specialized professionals.

• Engage contractors or agencies when beneficial.

• Manage priorities and performance across various brands.

• Link campaign performance to paying customers, repeat enrollments, and profit contributions.

• Allocate marketing budgets based on accurate reporting and testing.

• Review advertising accounts, identify funnel issues, and assist in implementing improvements.

• Build a team capable of consistent execution.

• Allocate time roughly equally between managing HoopStars and developing and overseeing Community Sports Partners' marketing team across its brands.

• Provide clear weekly reports and engage in monthly business reviews with the founder.

• Within the first 90 days, gain a comprehensive understanding of customers, operations, and economics; audit marketing efforts; establish reporting mechanisms; propose team structure and hiring priorities; initiate growth tests; and assume responsibility for standard HoopStars business decisions.

⛳️ Requirements

• Proven track record in paid acquisition, conversion, and customer retention.

• Experience with commercial responsibilities extending beyond a marketing budget, encompassing pricing, margins, staffing, forecasts, and business profitability.

• Background in hiring and managing marketers, creatives, agencies, or other specialists.

• Ability to apply e-commerce strategies in a service-oriented business with actual delivery capabilities and customer commitments.

• Comfortable engaging in hands-on work while developing personnel and systems.

• Strong command of professional English and effective remote leadership skills.

• Experience in youth sports, education, fitness, memberships, or multi-location services is advantageous.

• Most importantly, evidence of building a profitable business and an effective team is essential.

• Availability for full-time commitment.

• Completion of the Culture Index survey is required.

• Completion of the Criteria GAME assessment in English is mandatory.

🏝️ Benefits

• Opportunity for remote work from LATAM, aligned with Toronto hours for collaboration.

• Equity opportunities based on mutually agreed terms.

• Potential for future relocation to the US or Canada upon mutual agreement.

• Support for bookkeeping.

• Assistance with HR matters.

• IT and website support available.

• Local manager to oversee customer service and daily sales operations.

• Opportunity to build and lead both the business and the parent marketing team.