General Manager

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Develop and spearhead the go-to-market strategy for the Middle East.

• Oversee the growth strategy for the Middle East across targeted markets, segments, and key verticals.

• Identify the most effective Ideal Customer Profiles (ICPs), customer use cases, and opportunities for market entry.

• Generate local momentum through direct sales, partnerships, customer relations, and ecosystem enhancement.

• Convert market insights into actionable inputs for GTM, Product, Partnerships, and Customer Success Management (CSM).

• Propel revenue and customer growth initiatives.

• Take responsibility for regional revenue outcomes in new business, expansion, and strategic customer ventures.

• Collaborate closely with the Account Executive (AE), CSM, and Partner Manager to enhance pipeline, conversion, adoption, and retention.

• Focus on high-potential opportunities, ensuring the team is aligned with the appropriate customer segments.

• Assist in customer interactions, demonstrations, commercial negotiations, and executive engagement as necessary.

• Establish the local partner and ecosystem strategy.

• Cultivate relationships with agencies, technology partners, WhatsApp/Meta ecosystem participants, digital transformation partners, and local business networks.

• Discover partnership opportunities that can lead to higher-value customer engagements.

• Collaborate with internal teams to enhance partner enablement, co-selling, and co-marketing initiatives.

• Assess where partnerships can yield significant revenue compared to where direct GTM is more advantageous.

• Adapt Wati’s market strategy.

• Possess a robust understanding of Middle Eastern customer expectations, purchasing behavior, language requirements, and local business practices.

• Influence how Wati positions WhatsApp automation, AI agents, customer engagement, and conversational commerce in the region.

• Identify the necessity for Arabic-language capabilities, local presence, or market-specific enablement.

• Collaborate with Product, Product Marketing Manager (PMM), and CSM to enhance local customer education, onboarding, and adoption processes.

• Drive cross-functional execution.

• Work closely with Sales, CSM, Partnerships, Solutions Engineering (SE), Account Management (AM), Implementation, Product, PMM, and Revenue Operations (RevOps).

• Ensure clear accountability throughout the regional team and shared resources.

• Establish a robust operating framework around pipeline management, customer feedback, onboarding, adoption, revenue risks, and market insights.

• Provide structured feedback to leadership regarding successes, obstacles, and necessary changes.

⛳️ Requirements

• Over 8 years of experience in commercial leadership roles, including GTM, sales, partnerships, country management, regional management, or business development.

• Extensive experience in the Middle East market, preferably across the UAE, KSA, and the wider GCC region.

• Background in selling or scaling SaaS, MarTech, CPaaS, customer engagement, conversational commerce, AI, automation, CRM, support technology, or related B2B tech products.

• Demonstrable success in generating revenue in emerging or developing markets.

• Strong skills in customer interactions, including executive discussions, demonstrations, negotiations, and relationship management.

• Familiarity with working alongside partners, agencies, channel ecosystems, or local market networks.

• Solid operational discipline in managing pipeline, forecasting, prioritization, follow-up, and cross-functional collaboration.

• Ability to thrive in a fast-paced, uncertain environment with a high degree of ownership.

• Strong Plus

• Proficiency in Arabic or experience managing markets where Arabic is spoken.

• Knowledge of WhatsApp Business API, the Meta ecosystem, messaging platforms, CPaaS, customer engagement platforms, or AI agents.

• Experience in building a market from the ground up or leading initial regional expansion efforts.

• Background in SMB/mid-market SaaS strategies, including sales-assisted, partner-led, and self-serve approaches.

• Experience operating within a lean regional pod framework with shared central resources.

• Established network within Middle Eastern SaaS, agencies, digital transformation, Meta/WhatsApp ecosystem, e-commerce, or customer engagement sectors.

🏝️ Benefits

• Opportunity to lead groundbreaking initiatives in a dynamic market.

• Collaborate with a talented and innovative team.

• Competitive compensation and performance-based incentives.

• Access to professional development and growth opportunities.

• Flexible working arrangements to promote work-life balance.