General Manager

This is a fully remote position, open to applicants in Connecticut, +2 more states.

📋 Description

• Attain specific regional objectives regarding volume, profitability, distribution, and velocity of branded products.

• Lead and collaborate with representatives to proactively pursue new on-premise and off-premise distribution in your assigned region.

• Establish and nurture robust, positive relationships with retailers and distributors.

• Present the annual brand strategy along with supporting programs to distributor partners, reinforcing this through regular interactions, general sales meetings (GSMs), and relevant touchpoints such as focus days and trade shows.

• Engage with existing key accounts to secure new distribution, deliver timely presentations, and introduce new and "limited release" bourbons.

• Collaborate with the National Chain Team to ensure local fulfillment of authorizations and mandates as required.

• Implement both on-premise and off-premise promotions, as well as periodic special events like Bourbon Dinners, whiskey festivals, and account-level activations that enhance brand awareness and encourage consumer sampling.

• Educate accounts, distributors, and consumers about our products, while promoting the narrative of Lofted Spirits’ brands.

• Travel to and utilize the distillery's resources to enhance brand and product knowledge among our commercial partners.

• Manage and execute our Single Barrel programs locally to create a positive market impact by rewarding our key supporters.

• Participate in market blitzes, ride-alongs, and sales meetings to ensure distributor partners are accountable for executing and achieving the sales plan.

• Complete all necessary administrative reporting and communications promptly, adhering to daily and weekly schedules.

• Maintain all sales objectives and personal budgets established for you and your territory.

• Oversee the distribution and allocation of all merchandise and POS materials from the distilleries for events, accounts, and distributor staff.

• Conduct late-night and weekend account visits and event attendance as required.

• Keep records of sales calls, account details, and key personnel in Karma, ViP, and SalesForce.

• Create selling narratives for distributors and retailers using localized data to identify new opportunities for brand growth.

• Perform other duties as assigned periodically.

⛳️ Requirements

• Previous experience in sales roles; experience in alcoholic beverage sales is preferred.

• The ideal candidate has experience in sales management within both "Control States" and "Open States".

• Strong connections and established relationships within the beverage community in the assigned region.

• Excellent oral communication skills: ability to engage with others to convey information effectively; strong written communication skills.

• Customer Service - Committed to exceeding customer expectations.

• Trade knowledge - Understanding the mindset of retail and on-premise buyers; experience in buying or bartending is advantageous.

• Passionate knowledge of Bourbon, Whiskey, and Spirits.

• Exceptional time management abilities: proactive and able to take initiative.

• Outstanding organizational and coordination skills – effectively managing priorities and routine tasks.

• Empathy - Awareness of others' reactions and understanding their motivations.

• Teamwork – Willingness to adapt responsibilities and contribute to whatever needs to be accomplished, irrespective of job description.

• Transparency – Ability to communicate openly with teammates and share ideas and thoughts without ego or pretense.

• Proficient with personal computers/laptops and related software (Windows, Microsoft Office suite).

• Business Acumen - Ability to gather, evaluate, and interpret relevant information and make informed decisions.

• A College Degree from an accredited University is preferred.

🏝️ Benefits

• Company Bonus Program

• Travel Reimbursement Program for job-related transportation expenses