Funnel Marketing Manager – E‑Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Ownership of funnel creation and scaling: You will take charge of the end-to-end design and construction of effective lead funnels — such as quizzes, calculators, VSLs, or webinars — guiding leads from initial opt-in through the educational phase to purchase.

• Collaborating closely with the Performance team, you will develop systematic nurturing strategies and the integration of ads, landing pages, and CRM sequences to function as a scalable unit.

• You will identify successful formats and adeptly adapt them for new products and target demographics.

• CRO — Conversion Rate Optimization: You will enhance every phase from opt-in through nurturing flows to checkout, employing clear hypotheses and rigorous A/B testing — our approach is to test for success, not just to experiment.

• You will contribute strategic insights for landing pages and ad creatives based on data derived from your funnels.

• Lifecycle & Automation as a conversion mechanism: You will implement your strategies using Klaviyo or similar tools, managing complex behavioral triggers and precise segmentation.

• You will support product launches with a thoughtfully designed funnel logic that ensures immediate cash flow and long-term retention.

⛳️ Requirements

• Focus on funnels and growth: Your experience lies in funnel building, growth marketing, or D2C performance, directly or indirectly linked to email-related tasks.

• Practical experience: You have independently constructed funnels and demonstrably enhanced conversion rates.

• E-commerce mindset: You comprehend the psychology that drives online purchases and know how to systematically foster trust.

• Quick execution: You are results-oriented and operate at a rapid pace — a swift tempo is your norm.

• Email marketing proficiency: You have been involved in supporting, building, or executing email marketing initiatives — expertise in Klaviyo is not mandatory.

• Analytical and strategic mindset: You quickly pinpoint areas where potential is lost in the customer journey and where revenue opportunities are being overlooked.

🏝️ Benefits

• Full ownership of the funnel: You will be creating something new — you won't be managing existing systems.

• Direct access to the Head of Marketing, facilitating swift decision-making and tangible impact.

• A team that matches your drive and determination.

• Flat organizational structures, with a Champions-League mentality.

• Competitive salary offered.

• Regular team-building activities (e.g., Highland Games, escape rooms, or paintball).

• We prioritize honest and transparent communication, valuing an open feedback culture.

• You will have access to the latest Apple hardware.