Freelance SEO Strategist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Perform a comprehensive technical SEO audit of the current catalog to pinpoint key constraints and opportunities.

• Establish the SEO framework for the agency directory.

• Create a scalable directory structure and taxonomy.

• Discover opportunities for high-intent agency discovery pages.

• Determine which category, industry, and location pages should be created.

• Offer suggestions for an SEO-friendly URL format.

• Develop an indexation strategy for directory pages and filters.

• Set internal linking guidelines to support scalable growth.

• Formulate the organic growth strategy for the catalog.

• Lead planning and execution of domain migration (if necessary), ensuring minimal traffic loss and proper indexation.

• Guarantee crawlability and indexation across scalable directory pages.

• Identify and address technical SEO constraints in collaboration with the development team.

• Play an active role in executing key SEO enhancements alongside the team.

• Assist in the implementation of SEO recommendations throughout the platform.

• Identify and initiate new SEO landing pages and discovery pages.

• Recognize opportunities for programmatic or scalable page creation.

• Continuously enhance the organic visibility and performance of the catalog.

• Track SEO performance and monitor essential growth metrics.

• Report on progress, insights, and recommendations to relevant stakeholders.

• Clearly communicate SEO decisions and explain the rationale behind strategic choices.

• Work closely with product, design, and engineering teams to ensure alignment of SEO with product development.

⛳️ Requirements

• Extensive experience with directories, marketplaces, or large structured websites.

• Strong technical SEO knowledge (crawlability, indexation, internal linking, performance).

• Proven experience in designing scalable SEO page structures and taxonomies.

• Familiarity with large datasets or structured content.

• A track record of increasing organic traffic for marketplaces, directories, or substantial content platforms.

• Experience leading or managing domain migrations.

• Capability to collaborate effectively with product, design, and engineering teams.

• Skill in clearly communicating and rationalizing SEO decisions to stakeholders.

🏝️ Benefits

• Freelance remote collaboration.

• Initial strategy and architecture phase lasting 3–4 weeks.

• Potential for long-term collaboration centered on organic growth and traffic generation.

• Working hours aligned with European time zones.