Freelance Paid Media Strategist – Google, Meta

This is a fully remote position, open to applicants in Australia, +1 more country.

📋 Description

• Oversee and enhance paid advertising campaigns across Google Ads and Meta Ads.

• Create paid acquisition strategies that align with client goals.

• Evaluate campaign performance and pinpoint areas for improvement.

• Manage the campaign framework, including targeting, budgets, bidding, creative testing, and ongoing enhancements.

• Review AI-generated analyses and recommendations for accounts to decide on suitable actions.

• Utilize tools like Claude, Codex, ChatGPT, or other AI platforms to aid marketing analysis and workflows.

• Convert campaign data into clear, actionable insights for clients.

• Engage directly with clients about strategy, performance, and optimization opportunities.

• Balance performance goals with broader considerations of brand, creativity, and customer experience.

• Collaborate with experts across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking.

⛳️ Requirements

• Minimum of 4+ years experience in paid media, performance marketing, or digital acquisition.

• Solid hands-on experience managing both Google Ads and Meta Ads.

• Proven experience managing significant advertising budgets, ideally around AUD 20K+ per month.

• Strong knowledge of campaign optimization, testing, targeting, bidding, budgeting, and performance analysis.

• Demonstrated ability to work directly with clients and provide strategic insights.

• Comprehensive understanding of both performance and brand marketing principles.

• Confident in analyzing campaign data and independently deciding on the next steps.

• Familiarity with using AI tools in marketing workflows.

• Experience with Claude, Claude Code, Codex, ChatGPT, AI agents, prompt engineering, or marketing automation is highly regarded.

• Knowledge of GA4, Google Merchant Centre, conversion tracking, dashboards, or server-side tracking is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment and work-life balance.

• Access to cutting-edge AI tools and technologies.