Freelance Digital Designer

This is a fully remote position, open to applicants in Italy.

📋 Description

• Design engaging and responsive email marketing campaigns (EDMs/DEMs) tailored for both desktop and mobile layouts.

• Conceptualize and craft digital banners in the specific formats required by media plans.

• Create layouts, innovative proposals, and graphic adaptations using Figma.

• Develop modular design systems to ensure consistent adaptation across various formats.

• Produce creative assets for digital and integrated marketing initiatives.

• Adapt visual materials in accordance with brand guidelines.

• Organize files, components, and assets for seamless developer handoff or publishing platforms.

• Conduct research and analyze competitor strategies.

• Develop visual concepts that align with communication objectives.

• Collaborate effectively with art directors, copywriters, account managers, developers, and other key stakeholders.

• Review creative outcomes for quality, consistency, and adaptability.

• Utilize Generative AI tools to enhance research and creative production.

⛳️ Requirements

• Must be a freelancer with a valid VAT number (Partita IVA).

• Previous experience in a similar position, ideally within a creative, digital, media agency, or structured organization.

• Proven experience in designing responsive email campaigns, digital banners, and creative assets across multiple formats.

• Strong grasp of visual design principles, typography, composition, information hierarchy, and responsive design.

• Capability to interpret media plans and manage creative adaptations adhering to technical specifications, priorities, and deadlines.

• Ability to work independently with meticulous attention to detail while also collaborating within multidisciplinary teams.

• Up-to-date portfolio showcasing relevant examples of email campaigns, digital banners, digital marketing campaigns, or Figma projects.

• Practical experience with Figma, particularly with Auto Layout.

• Skill in creating and managing components and variants, UI kits, CTAs, modules, and reusable components.

• Experience in managing shared libraries, variables, color and typography styles, grids, and design-system elements.

• Strong organizational skills for files and consistent naming conventions for layers and assets.

• Ability to prepare clear developer handoff files containing detailed specifications for spacing, dimensions, colors, fonts, and fallback fonts.

• Proficiency in Figma's prototyping, commenting, sharing, and collaboration features.

• Excellent skills in Adobe Photoshop for creating and developing banner visuals from the ground up.

• Knowledge of Adobe Illustrator is preferred.

• Applications must include an updated CV, cover letter or introduction, portfolio, and authorization for processing personal data.

🏝️ Benefits

• Opportunity to work in a dynamic and creative environment.

• Collaborate with a diverse group of professionals.

• Flexible working conditions that support a work-life balance.

• Access to cutting-edge tools and technologies.

• Continuous learning and professional development opportunities.