Founding Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a go-to-market and expansion marketing strategy for Nigeria and emerging African markets.

• Fine-tune target customer segments, brand positioning, channel strategy, and launch phases on a city-by-city basis.

• Provide weekly integrated insights on consumer behavior, pricing strategies, and channel performance.

• Create messaging frameworks, guidelines for brand voice, and narratives for campaigns.

• Collaborate with leading restaurants to jointly promote Swoop’s advantages, onboarding incentives, and market leadership.

• Enhance customer acquisition through various digital channels (social media, search, partnerships with creators), field marketing, promotions, referrals, and experiential marketing initiatives.

• Oversee and manage the monthly marketing budget, forecasts, and contribution to profitability.

• Recruit and lead a dynamic, high-performing marketing team that encompasses content, performance marketing, field activations, partnerships, and brand/PR.

⛳️ Requirements

• A minimum of 4 years of experience in B2C growth or marketing within a startup, marketplace, or consumer platform.

• Proven track record of taking ownership of acquisition, retention, or growth metrics for a product with over 100K monthly active users.

• Predominantly B2C experience with relevant work in the last 5 years; profiles with a majority B2B focus will not be considered.

• Strong analytical abilities complemented by a history of data-driven decision-making (CAC, retention, LTV, channel ROAS).

• Excellent proficiency in English, with fluent communication skills.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global operations.

• Bonus: Performance bonus pool linked to execution and growth milestones (5–20%) based on launch KPIs.

• Fully supported work travel: For candidates interested in relocating to Lagos, all visa, travel, accommodation, and meal expenses are fully covered.

• Impact: Foundational role in scaling a funded super-app across Africa.