Founding Head of Growth

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement a marketing strategy for market entry and expansion in Nigeria and other African regions.

• Create messaging frameworks, brand voice guidelines, and compelling campaign narratives.

• Enhance customer acquisition through digital channels (social media, search, creator partnerships), field marketing, promotions, referrals, and experiential campaigns.

• Oversee and manage the monthly marketing budget, forecasts, and contributions to profitability.

• Recruit and lead a compact, high-performing marketing team that covers content, performance marketing, field activations, partnerships, and brand/PR.

⛳️ Requirements

• A minimum of 4 years of experience in B2C marketing, preferably within startups, marketplaces, or food delivery services.

• Experience in marketing a B2C product that has over 100K monthly active users.

• Predominantly B2C background with relevant experience in the last 5 years. Profiles with a major focus on B2B are not suitable.

• Excellent analytical abilities with a proven history of making data-driven decisions (CAC, retention, LTV, channel ROAS).

• Preferred experience in food delivery or marketplace platforms such as Deliveroo, Just Eat, Uber Eats, Wolt, or similar services.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity.

• Bonus: Performance bonus pool linked to execution and aligned with launch KPIs and growth milestones (5–20%).

• Fully funded work travel: Candidates wishing to relocate to Lagos will have their visa, travel, accommodation, and meals fully covered.

• Impact: Founding ownership in the growth of a funded super-app across Africa.