Founding Head of Growth

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement a go-to-market and expansion marketing strategy for Nigeria and other African markets.

• Enhance target customer segments, positioning, channel mix, and launch phases by city.

• Provide weekly synthesized insights on customer behavior, pricing psychology, and channel effectiveness.

• Create messaging frameworks, brand voice guidelines, and campaign narratives.

• Collaborate with leading restaurants to co-market Swoop’s advantages, onboarding incentives, and category leadership.

• Design partner campaigns and onboarding materials that facilitate restaurant acquisition at scale.

• Expand customer acquisition through digital channels (social media, search, creator partnerships), field marketing, promotions, referrals, and experiential activations.

• Conceptualize and implement high-velocity campaigns: food creator partnerships, ambassador networks, flash delivery events, and innovative launch activities.

• Manage app install funnels, attribution, customer acquisition cost (CAC), and channel return on ad spend (ROAS).

• Establish and oversee referral, loyalty, CRM, and lifecycle marketing systems (WhatsApp, push notifications, email).

• Administer and oversee the monthly marketing budget, forecasts, and profitability contributions.

• Monitor CAC, order volumes, gross merchandise value (GMV) uplift, retention, activation, and channel performance.

• Propel KPI enhancements across order volume, active users, retention, referral contributions, and conversion rates.

• Recruit and lead a small, high-performing marketing team focused on content, performance marketing, field activations, partnerships, and brand/PR.

• Create expansion playbooks for future verticals (groceries, parcels, transport, payments).

• Mentor marketers to scale into multi-vertical product adoption as the super-app grows.

⛳️ Requirements

• A minimum of 4 years of experience in a growth or marketing leadership role at a B2C food delivery or e-commerce platform, which is a strict requirement.

• Experience marketing a B2C product with over 100K monthly active users.

• Predominantly B2C background with B2C experience in the last 5 years; predominantly B2B profiles will not be considered.

• Excellent analytical skills with a history of data-driven decision-making (CAC, retention, LTV, channel ROAS).

• High proficiency in English: fluent in both written and spoken communication.

• Experience at prominent food delivery or e-commerce platforms is highly preferred: Swiggy, Zomato, Zepto, Blinkit, or similar.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity.

• Bonus: Performance-based bonus pool linked to launch KPIs and growth milestones (5–20%).

• Fully covered work travel: For candidates interested in relocating to Lagos, visa, travel, accommodation, and meals are all provided.

• Impact: Founding ownership in scaling a funded super-app across Africa.