Founding Head of Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement a go-to-market and expansion marketing strategy for Nigeria and other African markets.

• Enhance target customer segments, positioning, channel mix, and launch phases by city.

• Provide weekly consolidated insights on customer behavior, pricing psychology, and channel effectiveness.

• Create messaging frameworks, brand voice guidelines, and campaign narratives.

• Collaborate with leading restaurants to co-market Swoop’s advantages, onboarding incentives, and market leadership.

• Expand customer acquisition through digital marketing, field promotions, referrals, and experiential activities.

• Oversee app installation funnels, attribution, customer acquisition cost (CAC), and channel return on ad spend (ROAS).

• Manage the monthly marketing budget, forecasts, and contributions to profitability.

• Recruit and lead a compact, high-performing marketing team covering content, performance marketing, field activations, partnerships, and brand/PR.

⛳️ Requirements

• A minimum of 4 years in B2C marketing, preferably within startups, marketplaces, or food delivery services.

• Experience marketing a B2C product with over 100K monthly active users.

• Predominantly B2C background with relevant experience in the last 5 years. No primarily B2B profiles accepted.

• Strong analytical capabilities with a proven history of data-driven decision-making (CAC, retention, LTV, channel ROAS).

• Proficient in English: fluent in both written and spoken communication.

• Experience in food delivery or marketplace platforms is highly preferred: Delivery Hero, foodpanda, talabat, Lieferando, Glovo, Wolt, or similar.

🏝️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity.

• Bonus: Performance bonus pool linked to execution, launch KPIs, and growth milestones (5–20%).

• Fully covered work travel: For candidates willing to relocate to Lagos, visa, travel, accommodation, and meals are entirely taken care of.

• Impact: Founding ownership in the expansion of a funded super-app across Africa.