Founding GTM Lead – AI-powered Lifestyle Coaching

This is a fully remote position, open to applicants in California.

📋 Description

• Take full ownership of the outbound go-to-market strategy in close collaboration with the founder.

• Develop the outbound system and populate the sales pipeline.

• Create target lists utilizing Form 5500 filings, wellness stipend job postings, conference attendee lists, provider rosters, and ACO rosters.

• Establish and manage the sending infrastructure, including secondary domains, mailbox warmup, SPF/DKIM/DMARC, inbox rotation, suppression lists, and deliverability monitoring.

• Craft and execute personalized multi-channel sequences across email, LinkedIn, and SMS for event follow-up and opted-in responses.

• Leverage Clay, enrichment waterfalls, and LLMs for extensive research and personalization.

• Schedule qualified meetings and prepare research tailored to specific accounts.

• Oversee pipeline progression, next touchpoints, re-engagement efforts, and stalled conversations.

• Conduct conference outreach, including pre-scheduling meetings, engaging on the floor, and following up within a 24-hour window.

• Optionally develop marketing initiatives such as newsletters, LinkedIn posts, and valuable content to keep leads engaged.

⛳️ Requirements

• A minimum of 2 years of experience in startup outbound roles, with a focus on building systems rather than inheriting them.

• Strong understanding of metrics such as reply rates, positive reply rates, meetings booked, and meetings held.

• An AI-native approach to work.

• Practical experience with Clay or equivalent tools, Instantly/Smartlead or similar platforms, LinkedIn automation tools, and maintaining a clean CRM.

• Expertise in deliverability, including knowledge of using separate domains for cold outreach campaigns.

• A relentless approach to follow-up on no-shows, stalled deals, and introductions.

• Comfortable making calls to leads and engaging in manual prospecting efforts.

• Able to thrive in an early-stage role without managerial support, staff, or predefined playbooks.

• Excellent writing abilities.

• Driven by a passion for health, behavior change, and human support.

• Bonus: Experience in selling to HR, employee benefits, health plans, or healthcare sectors.

• Bonus: Experience managing a pipeline driven by conferences.

• Bonus: Proven track record of independently closing deals.

• Bonus: Experience in building automations using Zapier, n8n, or custom scripts.

🏝️ Benefits

• Competitive base salary plus uncapped commission.

• A fast-paced environment where products are delivered swiftly.

• An opportunity to influence product ideas without encountering organizational silos.

• A focus on making an impact rather than adhering strictly to processes.

• Mission-driven work aimed at helping individuals improve their lives.