Finance Lead – FP&A, Accounting

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Lead comprehensive bookkeeping, oversee monthly closing processes, and ensure precise preparation of financial statements.

• Implement tracking for Cost of Goods Sold (COGS) by channel and product.

• Develop and take ownership of organization-wide budgeting, forecasting, and variance analysis.

• Create and maintain a retail-focused contribution margin model that addresses distribution, trade marketing, slotting, and other retail-specific cost structures that differ from Direct-to-Consumer (DTC).

• Collaborate with the founding team to establish the financial rationale for retail expansion initiatives, including pricing strategies, store count, and SKU selection.

• Set up labor cost and budget monitoring by business unit, linked to Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Marketing Efficiency Ratio (MER) metrics.

• Prepare for the future finance function's growth, including team expansion as the scope increases.

• Report directly to the CEO while working closely with the Head of Data.

• Deliver a dynamic financial model analysis that encompasses unit economics, cash flow, inventory forecasting, scaling, and reorder cycles.

⛳️ Requirements

• Strong foundation in accounting principles.

• Capable of independently managing financial records and monthly closings as the company’s inaugural dedicated finance professional.

• Proven experience in financial planning and analysis (FP&A) within a growth-oriented consumer or DTC brand.

• Direct experience in modeling retail unit economics.

• Awareness that retail performance is driven by velocity and margin.

• Proficient in establishing and formalizing processes and infrastructure in accounting and FP&A.

• Demonstrated ability to convey financial complexities in actionable terms for individuals without finance backgrounds.

• Significant availability during US business hours; Central Time Zone / CST preferred.

• Submission of a resume is mandatory.

• A concise overview of a dynamic financial model created for a DTC e-commerce business is required.

• Third-party or agency submissions will not be accepted.

🏝️ Benefits

• Remote-first and asynchronous work culture.

• Emphasis on output rather than hours worked.

• Significant overlap with US business hours for immediate troubleshooting, banking approvals, and effective communication.

• Commitment to an equal opportunity and inclusive workplace.

• Accommodations available for individuals with disabilities or special needs.