Field & Partner Marketing – US/Canada

📋 Description

• Lead the strategy and implementation of regional field marketing programs and activities throughout Canada, collaborating with sales and partner sales teams.

• Create and execute event strategies that align with pipeline generation, customer interaction, and market priorities.

• Collaborate with internal teams to ensure that marketing initiatives are in line with business objectives.

• Take full ownership of the planning and execution of both in-person and virtual events, which includes:

• - Venue selection

• - Vendor management

• - Coordination of catering services

• - Audio/visual management

• - Event signage and branding materials

• - Promotional items and swag

• Oversee registration platforms, attendee communication, staffing arrangements, on-site execution, and overall event management to guarantee exceptional event experiences.

• Manage event budgets, purchase orders, vendor reconciliation, and expense tracking.

• Ensure that leads and attendee information are accurately recorded in CRM systems within 48 hours following the event.

• Generate post-event reports and summaries, which include attendance statistics, engagement insights, pipeline effects, and suggestions for improvements.

• Work together with channel and alliance partners to create and implement joint marketing initiatives, including:

• - Webinars

• - Workshops

• - Co-branded marketing campaigns

• - Partner-led events

• Manage partner communications, approval of marketing materials, and campaign coordination to guarantee alignment with regional business objectives and partner aspirations.

• Collaborate closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program execution.

• Coordinate across a variety of stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining initiative momentum.

⛳️ Requirements

• 3–5 years of experience in field marketing, partner marketing, event marketing, or campaign management within B2B technology or SaaS sectors.

• Proficient in managing comprehensive event logistics and field marketing initiatives.

• Strong project management and organizational skills with the capability to handle multiple priorities effectively.

• Experience working collaboratively with sales teams, channel partners, and cross-functional stakeholders.

• Excellent communication and stakeholder management skills.

• Ability to work autonomously while also thriving in collaborative, fast-paced settings.

• Experience overseeing budgets, vendor relationships, and event performance metrics.

• Willingness and capacity to travel for regional events as required.

• Preferred Qualifications

• Experience supporting partner/channel marketing efforts in enterprise technology companies.

• Familiarity with CRM and marketing automation systems.

• Experience evaluating pipeline effects and marketing performance metrics from events and campaigns.

• Knowledge of the Canadian market.

• Bilingual proficiency in English and French is considered an advantage.

• Experience in supporting both virtual and in-person event initiatives.

🏝️ Benefits

• 12-month contract

• Opportunities for extension