Field Marketing Specialist – SportStyle

This is a fully remote position, open to applicants in Florida.

📋 Description

• Coordinate and implement a cohesive and consistent brand experience across all channels in the Miami area.

• Collaborate with sales agencies, partners, brand ambassadors, retail teams, and internal marketing and sales stakeholders.

• Enhance sell-through and stimulate consumer demand through events and various consumer touchpoints.

• Own and manage the community calendar, consumer experience activations, community programming, and strategic partnerships.

• Foster brand loyalty and community involvement through culturally relevant clubs, organizations, and events.

• Assist with national and sponsored events within the territory.

• Define and synchronize the local SportStyle calendar across all channels.

• Drive and manage special projects that align with strategic objectives.

• Monitor and communicate sneaker culture trends and wider cultural movements in Miami.

• Oversee local ambassadors and expand community outreach.

• Implement in-store and online training on product and brand updates.

• Provide incentive toolboxes, presentations, and staff engagement programs for wholesale partners.

• Execute marketing activations, in-store takeovers, sell-through contests, and point-of-purchase merchandising.

• Conduct regular store training for Salomon retail teams on product launches, campaigns, and brand strategy.

• Support new store openings through community engagement, operations, and localized marketing efforts.

• Monitor visual merchandising and instruct on product styling, display, and execution best practices.

• Lead in-store events that attract communities to points of sale.

• Align with the Performance team on category crossover opportunities.

• Manage travel expenses and assigned local marketing budgets.

• Utilize tracking tools for KPIs, including Replsy, Experience Platform, and Seasonal Playbooks.

• Lead and assist in creating ROI models for community ambassadors.

⛳️ Requirements

• 1-3 years of practical experience in the sneaker/fashion industry or a related field is preferred.

• Must reside in or within a 15-mile radius of Miami.

• A B.S. or B.A. in Business, Marketing, or a related field, or an equivalent combination of education and relevant experience.

• Strong planning, organizing, and preparation skills.

• Proficient presentation skills.

• High self-awareness and the capability to work with a diverse group of stakeholders.

• Excellent communication abilities and accountability in a remote role.

• Self-motivated with the capacity to manage multiple projects simultaneously.

• Skills in budget management.

• A passion for sneaker culture.

• Bilingual communication skills are preferred.

• Must have the flexibility to work nights and weekends.

• Must possess a valid state-issued driver's license with a clean driving record and the ability to drive.

• Ability to occasionally lift up to 50 pounds, with or without accommodations.

🏝️ Benefits

• Employees have the option to work remotely.

• Full-time employment opportunities available.

• Reasonable accommodations for individuals with disabilities.

• Chance to collaborate with internationally recognized sporting goods brands.

• Travel within the designated territory (80%).