Field Marketing Specialist

📋 Description

• Implement localized marketing initiatives designed for specific regional markets and customer demographics.

• Strategically organize and staff regional events, trade shows, and conferences to enhance brand visibility and capture leads effectively.

• Oversee event follow-ups, ensuring prompt lead distribution to the sales team.

• Collaborate closely with sales leadership to comprehend their requirements and create marketing programs that effectively support lead generation and conversion objectives.

• Engage in upstream marketing activities.

• Administer regional marketing budgets, ensuring optimal resource allocation and meticulous tracking of return on investment (ROI).

• Provide consistent and detailed reporting on field marketing endeavors and outcomes, emphasizing key achievements, areas needing enhancement, and the influence on sales-qualified leads.

• Partner with the Marketing Content Development team to ensure the production of impactful and targeted content specifically aimed at demand and lead generation programs, as well as account-based marketing.

• Align regional sales and marketing priorities to establish a unified and effective go-to-market strategy that directly influences sales booking objectives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Biotech, or a related field.

• 3-5 years of experience in a customer-facing role, preferably in marketing.

• Experience in the healthcare sector is a significant advantage.

• Demonstrated ability to execute marketing campaigns and manage events effectively.

• Strong collaboration skills and experience working alongside sales teams.

• Excellent organizational and project management skills.

• Proven experience in budget management and ROI tracking.

• Strong written and verbal communication abilities.

• Capability to work independently as well as part of a team.

• Willingness to travel approximately 15% of the time.

🏝️ Benefits

• Competitive salary and vacation package.

• Employee Wellness Program.

• Opportunities for professional development and tuition reimbursement.

• Rewarding internal recognition and accolades programs.

• Annual salary evaluation based on both company and individual performance.

• A fun, inclusive, and ego-free environment that values diversity and individual perspectives.