Field Marketing Manager – Provider

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop annual and quarterly marketing strategies tailored for key market segments.

• Convert growth marketing initiatives into programs tailored to specific audiences.

• Enhance DataSpring’s visibility among clinicians, providers, health systems, and healthcare groups.

• Create educational materials and communication tools for providers to support attestation and reattestation processes.

• Identify and explore opportunities for thought leadership, partnerships, events, and webinars.

• Oversee the complete execution of campaigns, educational programs, digital marketing efforts, events, webinars, and partner initiatives.

• Coordinate cross-channel workstreams while managing project scope, schedules, and budgets.

• Integrate field marketing initiatives into larger growth campaigns while ensuring brand consistency.

• Develop project plans, timelines, and briefs to ensure cross-functional alignment.

• Collaborate with teams across Product Marketing, Marketing Communications, Brand & Web, Sales, Product, Customer Success, Partnerships, and Analytics.

• Establish program objectives, key performance indicators (KPIs), and measures of success.

• Monitor reach, engagement, campaign effectiveness, and contribution to the sales pipeline.

• Conduct post-program evaluations and refine channels, messaging, and investments based on data and feedback.

⛳️ Requirements

• A minimum of 5 years of experience in field marketing, growth marketing, campaign marketing, or a similar marketing field.

• Proven experience in developing and implementing integrated marketing programs for B2B, healthcare, or technology audiences.

• Demonstrated success in collaborating with sales, product, and marketing teams across functions.

• Experience in healthcare, health technology, data, or SaaS is highly desired.

• A bachelor’s degree or equivalent experience is mandatory.

• Proven track record of translating business goals into quantifiable field marketing plans.

• Outstanding project management and organizational capabilities.

• Proficient understanding of integrated marketing channels including digital, email, content, webinars, events, partnerships, and sales enablement.

• Skilled in crafting audience-centric messaging that aligns with business value.

• Excellent interpersonal and communication skills.

• An analytical mindset with the ability to analyze performance metrics.

• High attention to detail with a strong sense of ownership regarding timelines, dependencies, and follow-through.

• Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint.

• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms is preferred.

• Willingness to travel up to 35–50% of the time.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with company contributions and matching.

• Paid parental leave.

• Tuition reimbursement.

• Generous paid time off policy.

• Fully remote working environment.

• Support for professional development.

• Competitive salary.

• Comprehensive benefits package for full-time employees.