Field Marketing Manager – Nordics

This is a fully remote position, open to applicants in Sweden.

📋 Description

• Develop a market strategy: Create a tailored field marketing and channel strategy specifically for the Nordics. Define messaging, positioning, and tactics for each market.

• Plan and implement campaigns: Identify and craft marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to generate a qualified pipeline that aligns with our Ideal Customer Profile.

• Manage the event lifecycle: Identify and select high-value industry events and conferences. Oversee all aspects from concept to execution, including lead capture, follow-up, and measuring ROI.

• Localize content and messaging: Tailor Eye Security's global positioning, content, and campaigns for the Nordics market to effectively engage local buyers and partners.

• Activate and oversee the partner ecosystem: Build relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to collaboratively drive pipeline growth.

• Lead and coordinate events: Represent Eye Security at industry events with a commercial mindset and entrepreneurial spirit. Organize webinars, roundtables, and local workshops aimed at enhancing brand awareness and qualifying leads.

• Manage agencies and vendors: Brief, supervise, and collaborate with external agencies (PR, content, demand generation) to ensure effective and budget-compliant campaign execution.

• Own the budget and reporting: Oversee the Nordics marketing budget, monitor spending against the plan, assess pipeline contribution, and report on marketing performance and ROI to leadership.

• Collaborate across functions: Partner closely with Product Marketing, Sales, and the central Marketing team to ensure consistent messaging, coordinated campaign execution, and maximized market impact.

⛳️ Requirements

• 5+ years of experience in B2B SaaS or IT marketing, demonstrating success in field marketing, partner marketing, or demand generation.

• Commercial mindset: Strategically consider pipeline impact, conversion rates, and partner activation. Show experience in translating marketing efforts into quantifiable business outcomes.

• Go-to-market execution: Proven track record in planning and executing campaigns, managing events from start to finish, and building partner programs from the ground up.

• Strategic thinking: Capability to develop market entry and expansion strategies, segment audiences, and allocate resources based on Ideal Customer Profile and pipeline potential.

• Self-starter mentality: Ability to work independently in a new market with minimal existing structure while remaining aligned with central teams. You'll take on multiple roles and excel in uncertainty.

• Partnership mindset: Experience in collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve mutual objectives.

• Language skills: Fluency in English and Swedish is required.

• Hands-on project management: Exceptional organizational skills, capable of managing multiple campaigns and timelines simultaneously, and comfortable with operational execution alongside strategic planning.

• Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable utilizing AI tools to enhance efficiency.

• Cultural fit: You thrive in a people-centric culture, communicate effectively, and bring entrepreneurial energy to create something new.

🏝️ Benefits

• Autonomy and impact: Establish the Nordics marketing function from day one. Your contributions will directly influence market presence and revenue growth in a new region.

• Career growth: Transition from market builder to regional leader as we expand. Opportunity to take ownership of a strategic segment of Eye Security's European growth narrative.

• Competitive compensation: Attractive salary and benefits package.

• Collaboration: Partner with a skilled central Marketing team and sales organization dedicated to your success.

• Company culture: Join a mission-driven organization focused on protecting SMEs and fostering a human-centered security culture.

• Flexibility: Enjoy a work-life balance with flexible working arrangements.