Field Marketing Manager – EMEA

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the EMEA field marketing strategy in alignment with corporate growth goals, revenue objectives, and regional business priorities.

• Act as a reliable marketing partner to EMEA sales teams and regional leadership, aiding in annual planning, territory strategizing, account prioritization, and go-to-market execution.

• Serve as the regional representative within the global marketing organization, ensuring alignment of regional market opportunities with global initiatives.

• Establish and nurture strong working relationships with both internal and external stakeholders.

• Evaluate campaign performance and business impact, providing insights on ROI and growth opportunities to marketing and regional sales leadership.

• Facilitate collaboration between regional sales and marketing teams, fostering trust and reliable teamwork.

• Achieve regional marketing-sourced and influenced pipeline targets while contributing to revenue enhancement.

• Collaborate with sales leadership to pinpoint opportunities within strategic accounts and targeted segments.

• Oversee the execution of comprehensive field marketing initiatives, including executive roundtables, webinars, and industry events.

• Manage the regional program budget, industry memberships, vendors, and external resources.

• Contribute to the development of marketing processes, measurement frameworks, and best practices.

• Meet or surpass targets set for each regional sales leader.

• Represent the corporate brand in the region, aligning plans with business objectives, new logo acquisition, pipeline generation, and revenue goals.

⛳️ Requirements

• Experience in B2B marketing, preferably within enterprise software, SaaS, fintech, financial services technology, or similar sectors.

• Proven success in executing regional field marketing, demand generation, or integrated marketing programs, with accountability for contributing to pipeline and revenue goals.

• Demonstrated ability to partner with sales teams and regional leadership to foster business growth.

• Experience in implementing account-based marketing strategies for enterprise clients.

• Strong analytical and commercial insight, with a background in utilizing data for decision-making and optimizing marketing investments.

• Experience in managing program budgets and evaluating program ROI.

• Excellent communication, presentation, and stakeholder management abilities.

• Proven capability to deliver cross-functional projects in dynamic, high-growth settings.

• Experience marketing to financial institutions, lenders, or highly regulated industries is highly desirable.

• Familiarity with working in a start-up environment is an advantage.

• Located in the UK, preferably in the London or Leeds area.

• Ability to work remotely while being present in the region.

🏝️ Benefits

• Comprehensive health and wellness plans.

• Paid time off.

• Company holidays.

• Flexible and remote-friendly work opportunities.

• Maternity/paternity leave.