Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the planning, execution, and enhancement of all external conferences, trade shows, and field marketing events.

• Assist in determining which events to participate in by evaluating market segments, vertical opportunities, and regional expansion priorities.

• Create memorable experiences that stand out in competitive nonprofit and tech event environments (e.g., interactive activations, storytelling areas, “give back” initiatives aligned with our mission).

• Collaborate with sales, partnerships, and marketing teams to ensure that the event strategy is in line with business objectives and revenue targets.

• Formulate event plans, budgets, timelines, and success metrics for each field initiative.

• Oversee event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture processes.

• Coordinate speaker submissions, session content, and on-site activities that establish Virtuous as a thought leader in nonprofit fundraising.

• Guarantee that all events embody Virtuous’ brand, messaging, and a customer-first approach.

• Develop pre-event, during-event, and post-event campaigns to enhance engagement and facilitate follow-up.

• Collaborate with marketing operations to monitor, evaluate, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.

• Create playbooks to continuously enhance field performance and boost conversions.

• Work closely with the sales team to ensure alignment on event objectives, booth staffing, and follow-up strategies.

• Equip sales with the necessary tools, messaging, and collateral to effectively engage prospects at events.

• Partner with marketing to craft compelling narratives and highlight product differentiation on-site.

⛳️ Requirements

• 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.

• Demonstrated ability to manage multiple conferences and events concurrently from strategy to execution.

• Practical experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).

• Strong project management capabilities; adept with project management software such as Asana, Trello, or Monday.com.

• Exceptional organizational, communication, and cross-functional collaboration skills.

• Capacity to assess event performance, provide data-driven insights, and optimize for ROI.

• Experience in supporting sales teams with pipeline-driving field marketing initiatives.

• Bachelor’s degree in marketing, communications, business, or a related field.

• Bonus: Familiarity with the nonprofit sector and/or fundraising technology.

🏝️ Benefits

• Market competitive pay leveraging Carta data.

• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.).

• 401(k) retirement plan with company matching - 50% match up to 6% of compensation after 90 days.

• We value our employees' work-life balance and encourage taking advantage of Unlimited PTO.

• Supportive time off including paid volunteer days and company holidays.

• Employer-contributed healthcare benefits, covering medical, dental, and vision, with plans available for dependents and options for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption included).

• We pride ourselves on community and host exciting company outings and events.