Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement detailed regional marketing strategies that align with sales and marketing priorities, growth targets, account strategies, and regional business objectives.

• Develop quarterly and annual plans that enhance pipeline, revenue, client growth, and brand visibility.

• Allocate investments and activities towards priority accounts, industry segments, key solutions, and regional goals.

• Provide guidance to regional sales leadership and account teams regarding marketing strategies.

• Formulate and carry out account-based marketing initiatives for strategic target accounts.

• Coordinate marketing efforts with account plans, whitespace opportunities, executive relationships, and buying centers.

• Design personalized campaigns and experiences for named accounts and influential buying groups.

• Foster engagement with target accounts through executive programs, client events, digital campaigns, and thought leadership.

• Launch industry-specific campaigns and messaging targeting priority verticals.

• Adapt programs and content to address the needs and challenges of targeted industries.

• Assist in facilitating industry events, executive roundtables, client advisory sessions, and thought leadership activities.

• Conceptualize and execute integrated campaigns that generate, nurture, and expedite sales opportunities.

• Increase measurable pipeline creation, influenced pipeline, and opportunity acceleration.

• Collaborate with sales development, digital, and marketing operations teams to maximize lead flow and conversion rates.

• Monitor campaign performance and refine programs based on business outcomes.

• Create executive briefings, VIP gatherings, roundtables, conferences, and client appreciation initiatives.

• Work alongside sales to strengthen relationships with key clients and prospects.

• Develop opportunities for executive-to-executive engagement.

• Organize and carry out virtual, hybrid, and in-person events, webinars, customer gatherings, and tradeshows.

• Oversee event strategy, execution, follow-up, measurement, and ROI assessment.

• Utilize account intelligence, marketing analytics, and CRM data to uncover opportunities and enhance performance.

• Monitor pipeline contributions, campaign influence, event ROI, and engagement metrics.

• Provide actionable recommendations and business insights to stakeholders.

⛳️ Requirements

• Over 5 years of experience in Field Marketing, Account-Based Marketing (ABM), Demand Generation, or Regional Marketing within a B2B technology company.

• Demonstrated success in developing and executing account-based marketing strategies that yield measurable pipeline impact.

• Experience in supporting enterprise sales organizations and closely collaborating with account executives and sales leadership.

• Proven background in developing or implementing industry-focused marketing programs across sectors such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology.

• Strong comprehension of pipeline creation, opportunity acceleration, and revenue-oriented marketing.

• Experience managing client events, executive programs, conferences, and integrated marketing campaigns.

• Excellent project management, communication, and stakeholder management abilities.

• Analytical mindset with experience in assessing marketing performance and ROI.

• Familiarity with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies is preferred.

• Willingness to travel throughout the U.S. East and North America as required.

🏝️ Benefits

• Competitive compensation and benefits package.

• Flexible remote work environment.

• Continuous career development and growth opportunities.

• Variable and commission-based compensation opportunities for eligible positions.

• Vacation entitlement.

• Paid time off.

• Comprehensive benefits package that supports physical, emotional, and financial wellbeing.

• Reasonable accommodations available during the application or recruitment process.