DTC Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Create and implement a comprehensive go-to-market marketing strategy prior to product launch.

• Convert business and brand goals into actionable marketing priorities and initiatives.

• Develop pre-launch and post-launch marketing roadmaps along with measurable KPIs.

• Identify and test scalable growth opportunities, acquisition channels, target audiences, messaging, and creative concepts.

• Design and manage a social-first content strategy across platforms like Meta, Instagram Reels, TikTok, and similar channels.

• Establish a publishing schedule for short-form content, generate content ideas, and develop storytelling techniques and content calendars.

• Oversee creative production and pinpoint emerging trends in social media.

• Enhance brand awareness through effective positioning, messaging, and storytelling.

• Launch and oversee initial paid media campaigns while optimizing their performance.

• Monitor marketing performance across social media, content, paid media, and digital initiatives.

• Set up reporting frameworks, analyze campaign and audience data, and convert insights into actionable recommendations.

• Collaborate closely with founders to align marketing efforts with business objectives.

• Manage marketing initiatives from the planning stage to execution.

• Establish essential marketing processes, workflows, and reporting systems.

• Identify necessary resources and systems to support growth and future team development.

⛳️ Requirements

• 3–4+ years of experience in digital marketing, growth marketing, brand marketing, or a related field.

• Prior experience in launching or scaling a consumer or DTC brand is highly preferred.

• Proven track record in developing and executing social-first marketing initiatives.

• Hands-on experience with Meta and short-form content ecosystems.

• Background in building brand awareness and audience growth strategies.

• Experience in supporting or managing paid media campaigns along with performance optimization.

• Valuable experience in early-stage or fast-paced environments.

• Strong grasp of DTC and consumer marketing principles.

• In-depth knowledge of Meta, Instagram Reels, TikTok, and short-form content strategies.

• Capability to create and manage content calendars and coordinate creative production.

• Solid understanding of brand positioning, storytelling, and audience development.

• Ability to launch, track, and enhance early paid media initiatives.

• Strong analytical skills to establish KPIs, interpret performance data, and translate insights into actionable steps.

• Competence in balancing long-term marketing strategy with hands-on day-to-day execution.

• Excellent organizational and project management skills.

• Outstanding communication skills with the ability to collaborate directly with founders.

• Capacity to independently manage marketing initiatives from concept through execution and optimization.

• Candidates must be available to work during U.S. business hours aligned with the client’s time zone.

• Resume must be submitted in English and in PDF format.

• Must complete the application form and submit a video demonstrating relevant skill sets.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborative team culture that values input and creativity.

• Professional development opportunities and growth potential.

• Competitive salary and performance-based incentives.

• Flexible working arrangements available.