Field Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Formulate and implement the regional marketing strategy, utilizing data and insights to enhance market engagement.

• Drive EMEA pipeline objectives through the execution of regional marketing and demand generation initiatives.

• Organize and implement targeted events, campaigns, and Account-Based Marketing (ABM) programs for key enterprise accounts in close collaboration with sales.

• Utilize demand generation efforts to bolster priority accounts and achieve regional growth targets.

• Assess programs and investments based on commercial impact and potential pipeline growth.

• Oversee the comprehensive execution of the event calendar, including delivery, follow-up, and performance analysis.

• Collaborate directly with sales leadership and account teams to align on priorities, develop program strategies, and gain support.

• Convert sales priorities into actionable marketing initiatives and incorporate feedback to enhance execution and outcomes.

• Modify plans based on performance metrics, market feedback, and evolving regional requirements.

• Employ a test-and-learn methodology to continually refine program effectiveness and efficiency.

• Manage multiple priorities across various countries, industries, and segments in a dynamic environment.

• Monitor and report on key performance indicators, including pipeline contribution, ROI, and conversion rates.

• Leverage data to inform decisions, optimize programs, and direct future investments.

• Oversee budgets and timelines in partnership with cross-functional teams.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related discipline.

• Over 5 years of experience in field marketing, demand generation, or a similar role.

• Proven track record of contributing to pipeline and revenue targets.

• Experience collaborating with sales teams and supporting regional marketing initiatives.

• Excellent prioritization and organizational skills in a fast-paced setting.

• Flexible and adept at managing changing priorities.

• Self-motivated with the capability to implement programs with moderate oversight.

• Analytical mindset with a data-driven approach.

• Strong communication and teamwork skills.

• Willingness to travel up to 20%.

🏝️ Benefits

• Competitive benefits package.

• Bonus opportunities.

• Generous paid time off.

• Paid holidays.

• Programs aimed at promoting employee well-being and work-life balance.