Field Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the field marketing strategy for designated segments that align with corporate objectives, marketing goals, and sales targets.

• Take ownership of the comprehensive planning and execution of field marketing strategies and tactics.

• Create scalable and repeatable programs and processes that lead to predictable pipeline growth.

• Enhance the field marketing strategy through ROI analysis, pipeline attribution, and predictive analytics.

• Achieve measurable pipeline targets and manage conversion across segments, target accounts, and verticals.

• Optimize programs and processes to enhance conversion rates.

• Cultivate relationships with Sales, Channel, BDR, Corporate and Regional Marketing, Marketing Services, Operations, Integrated Campaigns, and Digital teams.

• Collaborate with product marketing and creative teams to develop value proposition messaging and content strategy.

• Identify and tailor sales assets to support effective campaigns and the sales motion.

• Develop and implement joint go-to-market strategies with key partners.

• Assist in the regional direct/channel strategy and EMEA growth marketing initiatives.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is preferred but not mandatory.

• Over 7 years of experience in scaling field marketing programs within rapidly growing technology companies.

• Direct responsibility for pipeline and a proven history of surpassing revenue targets.

• Comprehensive understanding of demand generation funnels, sales processes, and revenue operations in B2B contexts.

• Capability to create digital experiences, account-based campaigns, and omnichannel strategies that extend beyond traditional events.

• Strong collaboration skills with sales leaders and the ability to discuss pipeline, conversion, and revenue impact.

• Advanced expertise in pipeline attribution, conversion analysis, and ROI optimization.

• Proficiency with Salesforce, Marketo, and other data analysis tools.

• Outstanding written and verbal communication abilities.

• Highly organized, with the capacity to prioritize and deliver results across multiple demand generation initiatives in a fast-paced setting.

• Readiness to travel domestically 20%-25% of the time.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Generous paid time off and holiday schedule.