Field Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement comprehensive quarterly marketing strategies that align with the pipeline and revenue objectives of Central Europe.

• Propel demand generation across key market segments and priority accounts throughout the sales funnel.

• Ensure that marketing efforts are closely integrated with regional sales strategies and priorities.

• Execute a variety of field marketing initiatives such as executive roundtables, Chainguard-hosted events, industry conferences, webinars, and partner activations.

• Tailor and enhance global campaigns to effectively engage regional audiences, including security leaders, platform engineers, and DevOps teams.

• Utilize digital marketing and Account-Based Marketing (ABM) strategies to boost engagement and drive pipeline results.

• Collaborate with Sales teams to pinpoint and engage Tier 1 and strategic accounts.

• Develop targeted, multi-touch campaigns that facilitate complex enterprise purchasing processes.

• Design personalized engagement strategies that help expedite opportunities through the sales funnel.

• Serve as a reliable marketing partner to Regional Directors, Sales teams, and BDRs.

• Coordinate on go-to-market priorities, territory planning, and campaign execution.

• Provide Sales with effective messaging, programs, and tools that enhance conversion rates and pipeline velocity.

• Work alongside cloud, channel, and technology partners to collaboratively create and execute joint campaigns.

• Collaborate closely with Partner Sales to establish scalable go-to-market partnership opportunities in the Central Europe region.

• Expand regional outreach through strategic partnerships and ecosystem engagement.

• Assist with pan-EMEA campaigns, events, and strategic initiatives.

• Convey regional insights and market feedback to refine messaging, positioning, and campaign effectiveness across EMEA.

• Monitor and evaluate pipeline contributions, engagement levels, and ROI metrics.

• Leverage performance insights to continuously enhance programs and investment strategies.

• Establish scalable processes and frameworks to foster regional growth.

⛳️ Requirements

• A minimum of 5 years of experience in field marketing, demand generation, or regional marketing within the B2B technology sector (preferably in security, cloud, or developer tools).

• Proven experience in developing and executing regional marketing programs across Central European markets.

• Strong ability to collaborate with Sales, SDR/BDR, Partnerships, and cross-functional teams to achieve measurable pipeline results.

• A solid understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly advantageous.

• A data-driven approach with experience in utilizing marketing metrics, attribution, and insights to inform strategy and optimization.

• Exceptional communication and stakeholder management skills, with the capability to influence at various organizational levels.

• A proactive builder mentality with the ability to thrive in a fast-paced, high-growth environment.

• Willingness to travel approximately 20–25% within the region for events, partner engagement, and team collaboration.

🏝️ Benefits

• Flexible & Remote-First Culture: Enjoy the option to work remotely with opportunities for team meetups, bi-annual destination summits, and a monthly stipend for coworking spaces, phone, and internet expenses.

• Our Approach to Equity: Receive stock options upon hire and promotion, with opportunities to participate in secondary offerings and a generous 10-year period to exercise your options (yes, that’s correct: 10 years!).

• 100% Covered Health Insurance: We cover 100% of your health, vision, and dental insurance premiums for you and your dependents, ensuring nothing is deducted from your paycheck.

• ∞ Flexible Time Off: Take the time you need to recharge and reset, as we believe it’s essential for doing our best work.

• 18 Weeks Paid Parental Leave: We provide 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the flexibility to use it all at once or spread it out during your child's first year.