Field Marketing Manager

📋 Description

• Champion and convey the Autodesk mission, vision, and objectives to both customers and prospects.

• Take ownership and implement designated workstreams within the event portfolio and marketing strategy that align with Territory Sales objectives, with support from senior team members regarding the overarching strategy.

• Oversee logistics and activation for third-party sponsorships, which involves researching opportunities, coordinating benefits, and ensuring timely delivery of commitments.

• Manage Autodesk’s daily presence at industry trade shows, encompassing exhibit logistics, vendor coordination, booth experience, partner communication, and on-site execution.

• Align Autodesk Forma products with suitable industry events by correlating product features with event audiences, personas, and topic tracks to enhance relevance and engagement.

• Organize program responsibilities and cross-functional team roles using project management software.

• Assist in developing and scaling consistent event processes, best practices, and toolkits to ensure high-quality execution across cross-functional teams.

• Oversee reporting workflows for events and programs utilizing Marketo, Looker, Power BI, and Salesforce, while also contributing to post-event evaluations.

• Collaborate with Territory Sales and Marketing to deliver impactful programs promptly and within budget.

• Manage and monitor event-level budgets and assist in quarterly budget reconciliation.

• Participate in special project teams or ad-hoc assignments as required.

⛳️ Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university.

• Over 5 years of experience in event/experiential marketing, or a comparable combination of education and experience.

• Preferably possesses experience in a SaaS company.

• Experience supporting trade shows, including managing exhibit assets, vendor coordination, partner logistics, and on-site staffing.

• Familiarity with third-party sponsorship initiatives, encompassing evaluation, selection, and on-site activation.

• Experience collaborating with sales teams to support initiatives that raise awareness, generate quality engagement, and promote product adoption.

• Knowledge of high-touch or executive hospitality events.

• Proficient in Word, PowerPoint, Excel, and willing to learn tools such as Marketo, Airtable, Salesforce, and online registration platforms.

• Ability to effectively work in a remote environment.

🏝️ Benefits

• Health and financial benefits.

• Time away.

• Everyday wellness.