Field Marketing Lead – Private Sector

📋 Description

• Take charge of the private sector field strategy: determining which events to prioritize, identifying accounts for activation, and converting in-person interactions into a closed pipeline.

• Collaborate with Sales to pinpoint the personas and Ideal Customer Profiles (ICPs) we need to engage, and create field activations that attract them.

• Establish a regular operational routine with sales leadership: targeting accounts, pulling lists, managing follow-up handoffs, and measuring post-event success.

• Act as an extension of the sales team - build trust through contributions to the pipeline, rather than just the number of events conducted.

• Co-develop Objectives and Key Results (OKRs) with marketing and sales leadership that are linked to the field-influenced pipeline.

• Enhance the reputation of sales representatives - recognition during deal closures serves as a key indicator that the partnership is effective.

• Organize and execute the private sector event calendar: including customer events, roadshows, third-party trade shows, Executive Briefing Centers (EBCs), dinners, and account-based activations.

• Oversee campaign execution in conjunction with the events: including landing pages, outreach copy, nurturing registrants, and follow-up sequences post-event.

• Manage the budget and vendor relationships across the private sector field portfolio.

• Leverage AI tools to expedite tasks - such as creating landing pages, drafting copy, and preparing campaign briefs - enabling the team to function as if they are larger.

• Develop documentation and processes that can scale with the function.

⛳️ Requirements

• Proven field marketing experience at scale: 5+ years in B2B SaaS marketing, with a minimum of 2 years in field marketing at a company with an enterprise sales focus.

• Ownership of pipeline: you have been accountable for revenue numbers, not merely events held, and can identify the field programs that have directly contributed to closed or influenced revenue.

• Established sales partnership history: a genuine collaboration with a VP of Sales or equivalent - recognized partnership, established cadence, and defined outcomes.

• Tactical operational discipline: comfortable managing enablement alongside sales (including list pulls, account selection, and follow-up handoffs).

• Proficiency with tools: experience with HubSpot, Marketo, Salesforce, On24, SplashThat, or equivalent platforms.

• Familiarity with AI: you utilize AI tools regularly to enhance productivity.

• Builder mentality: you have developed or expanded the field playbook during a Series C to Series D phase - you create the playbook rather than waiting for it.

• Focus on enterprise motion: enthusiasm for enterprise sales dynamics (excluding consumer and mid-market).

🏝️ Benefits

• Remote-first approach within the U.S.

• Company offsites in exciting locations, with past trips to Seattle, Miami, Nashville, and San Francisco.

• Competitive salary and substantial equity.

• Unlimited Paid Time Off (PTO) plus 14 company holidays.

• 12 weeks of fully paid parental leave, along with a flexible return-to-work policy.

• Comprehensive medical, dental, and vision coverage.

• 401(k) retirement plan.

• Dynamic work environment: engage in impactful, high-priority projects with opportunities for professional advancement.