Field Marketing, ABM Manager

This is a fully remote position, open to applicants in Arizona, +2 more states.

📋 Description

• Collaborate with regional sales teams to comprehend territory priorities and suggest field marketing strategies that aid in pipeline generation, opportunity acceleration, and account engagement.

• Implement integrated, multi-channel field marketing initiatives, which encompass webinars, virtual events, in-person gatherings, direct mail, and various engagement activities aimed at generating demand and facilitating pipeline growth.

• Apply account-based marketing best practices, intent data, anonymous web behavior insights, and marketing technologies to pinpoint high-priority accounts and execute targeted marketing campaigns.

• Utilize martech and AI-driven tools to enhance personalized outreach, campaign execution, event logistics, and workflow efficiency.

• Track campaign, pipeline, and program performance metrics, including opportunity creation, conversion trends, engagement, and overall business impact, and relay insights to stakeholders to improve future initiatives.

• Assist in sales enablement by supplying campaign insights, customer stories, proof points, and marketing materials that facilitate opportunity advancement and bolster account engagement.

• Collaborate with Marketing Operations, Digital Marketing, Communications, Product Marketing, and other cross-functional teams to ensure campaign alignment, message consistency, and effective execution across channels.

• Cultivate collaborative relationships with regional sales stakeholders to synchronize marketing efforts with business priorities and maintain effective communication regarding program performance and opportunities.

• Enable meaningful customer and prospect engagement through field events, executive programs, and other relationship-building activities where direct interaction is essential for success.

• Observe customer engagement activities and relay potential expansion opportunities and account insights to sales partners when appropriate.

• Keep track of brand, community, and audience engagement trends and share insights that contribute to the development of future marketing programs and enhance campaign effectiveness.

⛳️ Requirements

• Over 5 years of experience in marketing, focusing on Field Marketing, Demand Generation, campaign development, and execution.

• Proven experience in supporting pipeline development through regional, vertical, or account-based marketing programs.

• Capability to manage multiple priorities while exercising sound judgment and problem-solving skills in campaign execution and operational challenges within a fast-paced environment.

• Understanding of B2B marketing and SaaS go-to-market motions.

• Experience working cross-functionally with Sales, Marketing Operations, Digital Marketing, Product Marketing, Content, and other stakeholders to implement integrated marketing programs.

• Proficient knowledge of marketing and CRM platforms such as Salesforce and HubSpot, with the ability to analyze campaign and funnel performance metrics to inform decision-making and program optimization.

• Familiarity with AI-enabled tools to enhance workflow efficiency, assist with campaign execution, and refine marketing or outreach content.

• Excellent project management, organizational, written, and verbal communication skills.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

🏝️ Benefits

• Paid Time Off: Flexible PTO for salaried employees.

• Hourly employees accumulate PTO based on tenure and receive 5 sick days annually, available from day 1. PTO accrues per paycheck.

• 10 company-paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for employees.

• Various medical and dental plan options, along with 100% company-paid vision coverage.

• 401k plan available through Fidelity.

• Paid Parental Leave for all eligible employees starting from day 1 of employment.

• Employer-funded short and long-term disability and life insurance.

• Insurance options for Critical Illness, Accident & Hospital Indemnity.

• Employee Assistance Program (EAP).

• Access to a diverse array of perks and wellbeing applications: - PerkSpot: Employee discount program - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health - Omada: Virtual prevention and physical therapy program - Ladder: Supplemental life insurance - SoFi: Financial wellbeing platform with 1:1 advice - Fetch: Pet insurance discount program - Spring Health for Guardian: Virtual mental health support - XP Health for Guardian: Virtual eyewear platform - Rate.com: Mortgage services discount program.