Field & Channel Marketing Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Take ownership of and implement the integrated marketing strategy for Southern Europe, ensuring alignment with EMEA revenue goals and sales objectives.

• Focus investments primarily on France as the key market while expanding programs across Spain, Italy, Portugal, and other regions in Southern Europe.

• Adapt corporate campaigns into localized regional initiatives that promote measurable pipeline growth and partner involvement.

• Create multi-channel programs that encompass events, webinars, direct mail, roundtables, digital marketing, social media, and account-based marketing (ABM).

• Assist regional sales teams with campaign strategies, market intelligence, and program implementation.

• Develop and execute marketing plans in collaboration with strategic resellers, distributors, managed security service providers (MSSPs), alliances, and partners within the channel ecosystem.

• Allocate marketing development funds (MDF) and co-marketing investments towards achieving measurable pipeline results.

• Collaborate with the channel team to initiate partner-driven demand generation campaigns, enablement programs, and joint market initiatives.

• Enhance relationships with channel sales leaders and partner account teams.

• Oversee lead management, alignment in nurturing, optimization of conversions, and follow-up processes in coordination with SDR and sales teams.

• Evaluate campaign results and continuously refine strategies based on return on investment (ROI), conversion rates, and pipeline metrics.

• Prepare quarterly business reviews and performance reports for leadership.

• Exchange best practices across EMEA and contribute to the development of scalable regional programs.

⛳️ Requirements

• A minimum of 6 years of experience in B2B technology marketing, specifically in Cybersecurity.

• Extensive experience in field marketing, channel/partner marketing, and demand generation.

• Proven track record of supporting revenue teams and generating measurable pipeline growth.

• Familiarity with indirect market routes, including value-added resellers (VARs), distributors, alliances, and service providers.

• Strong business acumen with the ability to prioritize investments based on market opportunities.

• Comfortable working in matrixed, high-growth environments.

• Exceptional executive communication and stakeholder management abilities.

• Proficient in various technologies such as Salesforce.com (SDFC), Asana, Reachdesk, G-Suite, Zoom Info, and ON24.

🏝️ Benefits

• Inclusive Team: We value diversity and foster an inclusive culture where everyone can excel.

• Growth Opportunities: Join a dynamic and expanding team with ample career development prospects.

• Innovative Culture: Collaborate in an environment that encourages creativity and innovative thinking.

• Hybrid & Remote Work: We support a combination of remote and hybrid work arrangements based on the role and location, including our Chicago office, where certain positions require regular in-office attendance.

• Competitive Compensation: We provide a competitive salary, equity, and benefits package. Our offerings include health, vision, and dental insurance for you and your family, a flexible vacation policy, and generous parental leave.