Family & Lifestyle Content Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and refine lifecycle and engagement emails (using OneSignal)

• Produce comprehensive guides (e.g., seasonal or partner-driven content)

• Compose social media captions (primarily for Instagram, with potential expansion to LinkedIn)

• Assist in generating blog content (both SEO-focused and brand-centric pieces)

• Transform internal concepts into polished, publication-ready material

• Uphold and replicate the client’s established tone and voice

• Collaborate on content strategy and refine based on feedback

⛳️ Requirements

• Demonstrated experience in content writing, preferably within consumer, parenting, or lifestyle sectors

• Strong understanding of brand voice and the ability to replicate tone

• Capability to address sensitive topics (e.g., mental load, family roles) with subtlety

• Background in email marketing and conversion-oriented writing

• Knowledge of SEO content best practices (while maintaining readability)

• Comfort in utilizing AI tools as an aid (not a substitute) for writing

• Parent (particularly a current mother) or deep familiarity with the target demographic

• Ability to work collaboratively and adapt swiftly in a startup setting

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment

• Engage in projects that have a meaningful impact on the target audience

• Flexible work hours to support work-life balance