Executive Director, Consumer Digital Engagement

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• A visionary leader tasked with shaping and steering Banner’s digital customer engagement platforms, including Banner.com and related mobile applications.

• Guides a team of professionals to enhance digital platforms, leverage data-driven insights, and stimulate innovation within the healthcare marketing sector.

• Assesses and formulates a comprehensive digital marketing strategy, budget, and team structure that aligns with Banner's brand, mission, and strategic objectives.

• Directs the strategy for marketing technology platforms and oversees the creation and upkeep of the organization’s digital assets.

• Manages the strategy and implementation of social media initiatives, collaborating with the marketing and brand team to elevate brand awareness.

• Establishes and tracks key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives.

⛳️ Requirements

• A bachelor's degree is required, or equivalent professional experience.

• Extensive experience in digital and social marketing, with a proven track record in digital media technologies, data management, content delivery, and digital strategy in large, complex consumer-facing enterprises, totaling over 10 years of experience.

• Demonstrated success as an innovative digital leader with a history of implementing change across multiple disciplines, including marketing, customer experience, culture, leadership, and the integration of digital technology.

• A strong grasp of patient-centered marketing in the healthcare industry, encompassing consumer decision journeys.

• Proficient in SEO/SEM, social media, email marketing, and web analytics.

• A data-driven mindset with the capability to convert analytics into actionable insights.

• Up-to-date with user experience trends; experience in a highly regulated industry or healthcare (payer, provider, strategy consulting) is preferred.

• Competent in mentoring and developing staff and teams.

🏝️ Benefits

• Opportunity to participate in a range of health, financial, and security benefits.

• Management Incentive Program included as part of your Total Rewards package.