Event Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with Account Executives to synchronize event marketing strategies with account plans.

• Plan, implement, and monitor Merkle Science’s global event activities to enhance lead generation and pipeline expansion.

• Establish event marketing goals and metrics; conduct evaluations post-event and suggest optimization strategies.

• Assess event effectiveness against KPIs to guide decisions and align with overarching business objectives.

• Contribute to the strategic formulation of event marketing plans.

• Oversee event marketing budgets, monitor expenses, report on usage and performance, and communicate any changes in scope.

• Serve as the primary contact for event marketing and lead workstreams for cross-functional teams and internal leaders.

• Partner with Sales to identify marketing-supported needs and address gaps.

• Organize and relay event schedules, locations, registration information, and other details for attendees.

• Assess third-party opportunities and cultivate vendor relationships.

• Keep abreast of business development, partner relations, and key account strategies.

• Manage projects alongside teams, suppliers, and contributors to ensure timely and budget-compliant delivery of work.

⛳️ Requirements

• At least two years of experience in event marketing or field marketing.

• Familiarity with trade show project management, encompassing strategy, messaging, design, logistics, vendor management, budgeting, execution, and post-event assessments.

• Preferred experience working within B2B or B2G marketing frameworks.

• Strong organizational and communication capabilities.

• Comfortable presenting strategies and outcomes to senior leadership.

• Ability to juggle multiple priorities in a dynamic environment.

• Proficient in Salesforce reporting and analysis of marketing funnel metrics.

• Occasional travel is required, amounting to less than 20%.

🏝️ Benefits

• Excellent health insurance.

• Flexible time off.

• Learning and development initiatives.

• Hours designed to promote work/life balance.

• Team-building sessions.

• Discussions and support for mental health.

• Competitive compensation in the industry.

• Generous equity offerings.

• Opportunities for career advancement.