Event Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with Account Executives to ensure the event marketing strategy aligns with account plans.

• Plan, implement, and monitor Merkle Science’s global event presence to enhance lead generation and pipeline development.

• Establish objectives and metrics for event marketing initiatives.

• Perform evaluations after events, report on progress, and suggest optimization tactics.

• Assess the impact of events against KPIs to guide decision-making and ensure alignment with business objectives.

• Contribute to the strategic formulation of event marketing plans.

• Oversee event marketing budgets and report on budget utilization and performance.

• Monitor budget expenditures and communicate any changes in scope that may affect the budget.

• Lead event marketing workstreams while supporting cross-functional teams and internal leaders.

• Work closely with Sales to identify marketing-supported needs and address any gaps.

• Organize and disseminate information regarding event schedules, locations, registration details, and attendee information.

• Evaluate third-party opportunities and establish vendor partnerships.

• Remain updated on partner and key account strategies, advocating for alignment.

• Coordinate with teams, suppliers, and contributors to ensure project delivery on time and within budget.

⛳️ Requirements

• At least two years of experience in event marketing or field marketing.

• Knowledge in managing trade show projects, including strategy, messaging, design, logistics, vendor management, budgeting, execution, and post-event analysis.

• Preferred experience in B2B or B2G marketing environments.

• Strong organizational and communication skills.

• Comfortable presenting strategies and outcomes to senior leadership.

• Ability to juggle multiple priorities in a dynamic environment.

• Proficient with Salesforce for reporting and analyzing marketing funnel metrics.

• Occasional travel may be required, amounting to less than 20%.

🏝️ Benefits

• Excellent health insurance coverage.

• Flexible time off policies.

• Opportunities for learning and development initiatives.

• Work hours designed to support work/life balance.

• Team-building activities.

• Support for mental health discussions.

• Competitive compensation package.

• Generous equity offerings.

• Opportunities for career advancement.