Especialista em Marketing Automation, Martech

📋 Description

• Plan, execute, and optimize multichannel digital marketing campaigns

• Develop customer journeys and lead nurturing strategies

• Operate and manage the Adobe Marketo platform (primary tool)

• Manage campaigns within Salesforce Marketing Campaigns

• Work with marketing automation and audience segmentation

• Monitor metrics, KPIs, and campaign performance

• Implement continuous improvements based on data

• Integrate various tools within the Martech ecosystem

• Collaborate with marketing, data, and technology teams

⛳️ Requirements

• Experience with marketing campaigns and automation (Martech)

• Hands-on experience with Adobe Marketo (including certification – essential requirement)

• Background in Salesforce Marketing Campaigns

• Experience with Eloqua

• Knowledge of segmentation, customer journeys, and lead nurturing

• Analytical skills for tracking metrics and results

🏝️ Benefits

• Remote work