Enterprise Retention Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement the comprehensive retention marketing strategy aimed at enterprise advisors and home office stakeholders.

• Develop, enhance, and refine targeted retention marketing strategies to proactively engage and reactively preserve key business relationships.

• Assist in high-stakes and sensitive situations involving mergers, acquisitions, migrations, and rollouts through tailored campaign messaging and segmentation.

• Lead select prominent enterprise initiatives and collaborate on intricate enterprise projects.

• Design and execute communication strategies for advisors to promote enterprise engagement and retention.

• Relay product enhancements through multi-channel approaches for enterprise home offices and advisors.

• Collaborate with Client Service Management, Enterprise Account Management, and Sales teams on retention strategies and support initiatives.

• Advance the Communications Resource Center strategy, encompassing content, training resources, and enterprise engagement programs.

• Represent retention marketing and communication support externally when appropriate.

• Utilize usage data and client feedback to assess program outcomes and refine strategies.

• Cultivate relationships with key business partners and guide strategy from planning to execution.

• Produce clear, concise, and polished copy that is in line with the company’s tone and mission.

• Oversee email campaigns, including layout, segmentation, design templates, calls-to-action, and content.

• Adjust plans, strategies, and deliverables to accommodate evolving business needs.

• Share expertise and support less experienced team members.

⛳️ Requirements

• Bachelor’s degree in marketing, public relations, business management, or a related field preferred, or equivalent work experience.

• Over 6 years of experience in retention marketing, with a focus on segmentation and personalization.

• Proficiency across email, in-app, and SMS channels.

• Background in leading complex cross-functional initiatives and influencing stakeholders.

• Demonstrated success in executing data-driven retention and engagement strategies that yield measurable results.

• Comprehensive knowledge of marketing automation tools, preferably Eloqua.

• Familiarity with WordPress, Contently, Asana, and Microsoft Office.

• Experience with eMoney’s application is preferred.

• Advanced understanding of retention marketing and methodologies for engaging enterprise clients.

• Capability to balance hands-on execution with strategic planning.

• Strong skills in stakeholder management and cross-functional collaboration.

• Ability to juggle multiple competing priorities in a fast-paced environment.

• Highly analytical, detail-oriented, and dedicated to quality and continuous improvement.

• Exceptional skills in organization, collaboration, communication, and project management.

• Strong time management skills with experience in prioritizing and delegating tasks.

• Proficient at multitasking and effectively switching between projects.

• Technically adept with excellent communication capabilities.

🏝️ Benefits

• Inclusive, people-first culture.

• Diverse perspectives are valued.

• Innovation is encouraged.

• Employees are supported in performing their best work.

• Equal employment opportunity workplace.