Engagement Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Ensure that performance objectives and KPI targets are achieved for all assigned programs.

• Develop and implement effective strategies to boost audience acquisition and engagement for assigned video education programs.

• Craft compelling messaging that resonates with target audiences.

• Track audience engagement and acquisition metrics, making necessary adjustments to strategies as needed.

• Present program performance and marketing strategies to internal stakeholders.

• Oversee marketing budgets for assigned programs, ensuring expenditures remain at or below budget.

• Utilize AI tools to optimize campaign workflows, enhance content creation, and improve efficiency in performance analysis and reporting.

⛳️ Requirements

• A minimum of 8 years of experience in digital marketing or audience engagement.

• A proven history of developing and executing email campaigns along with engagement and acquisition strategies that meet or surpass KPIs.

• Strong analytical abilities, capable of monitoring performance metrics and converting insights into actionable strategies.

• Experience in managing marketing budgets and delivering programs within or below budget constraints.

• Detail-oriented, organized, and capable of managing multiple campaigns simultaneously; familiarity with using AI tools to enhance marketing efficiency is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote working opportunities.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Professional development and training opportunities.

• A supportive and collaborative work environment.