EMEA Channel Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Drive demand and pipeline growth led by partners across EMEA through targeted programs, communications, content, and events.

• Develop and sustain expertise in the EMEA channel ecosystem, with a focus on the UK and Western and Northern Europe.

• Serve as the regional authority on the influence, generation, and closure of demand by partners throughout EMEA.

• Provide partners with content, messaging, and tools necessary to stimulate demand.

• Localize and implement global partner campaigns tailored for EMEA.

• Create partner enablement assets, including campaign-in-a-box toolkits and value propositions specific to partner types.

• Promote the adoption of marketing programs and enhance performance using engagement data.

• Strategize, activate, and optimize regional MDF investments in collaboration with Sales.

• Align channel marketing strategies with regional sales priorities, focus areas, and growth objectives.

• Engage in regional sales planning, QBRs, and cadence meetings as the channel marketing lead.

• Coordinate partner-led initiatives with direct sales efforts to maximize pipeline contributions.

• Manage EMEA partner communications, newsletters, program announcements, and campaign-related communications.

• Adapt global updates, product launches, and program modifications into relevant communications for the region.

• Assist in the execution, enablement, launches, and engagement of regional partner programs.

• Identify gaps in partner coverage and suggest marketing strategies to attract appropriate partners.

• Monitor and report on channel marketing performance against pipeline, MDF ROI, event, and partner engagement KPIs.

• Utilize feedback from Sales and partners to refine programs.

• Share insights and best practices from EMEA with global marketing teams.

⛳️ Requirements

• 8+ years of B2B marketing experience, with significant demonstrated experience in channel or partner marketing across EMEA.

• Strong knowledge of the EMEA partner ecosystem and various routes to market.

• Experience working with VARs, MSPs, Systems Integrators, and Distributors.

• Proven track record of collaborating with field sales teams on shared pipeline and revenue objectives.

• Experience in planning, executing, and assessing regional partner events and field marketing programs.

• Hands-on experience in managing or influencing MDF budgets and demonstrating ROI.

• Proficiency in CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.

• Strong analytical skills with the ability to interpret campaign and pipeline data.

• Excellent communication and influencing abilities.

• Highly organized and execution-oriented; adept at operating efficiently in a matrixed environment.

• Willingness to travel frequently across EMEA.

• Experience in the networking, hardware, AV, or broader technology sectors is preferred.

• Additional European language skills are a plus.

• A professional marketing qualification is preferred.

• Must have the right to work in the UK without requiring visa sponsorship.

🏝️ Benefits

• Equal consideration for employment for all qualified applicants.

• Confidential handling of applicant information according to EEO guidelines.