Email, SMS & Web Copywriter – eCommerce, DTC

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Craft high-impact email campaigns and automated sequences using Klaviyo.

• Design captivating SMS campaigns and customer journeys.

• Create retention-oriented messaging that enhances customer lifetime value.

• Partner with strategists and marketers to enhance campaign effectiveness.

• Regularly test and refine copy based on performance metrics.

• Develop landing page content that boosts conversions.

• Write persuasive product page content for eCommerce brands.

• Assist with website copy projects and optimization efforts.

• Collaborate with designers and CRO specialists to elevate customer experience.

⛳️ Requirements

• Robust portfolio demonstrating expertise in Email, SMS, and web copy.

• Background in writing for eCommerce and Direct-to-Consumer (DTC) brands.

• Proven track record of creating conversion-driven copy.

• Strong grasp of customer psychology, retention marketing, and customer lifecycle strategies.

• Capacity to adjust to various brand voices and target audiences.

• Quick iteration mindset with the ability to incorporate feedback and performance insights.

• Proficient in an AI-native workflow and comfortable utilizing AI tools to enhance research, ideation, and content development while ensuring high-quality results.

• Nice to Have: Familiarity with Klaviyo email marketing.

• Knowledge of Shopify brands and the eCommerce ecosystem.

• Understanding of Conversion Rate Optimization (CRO) principles.

• Experience working alongside retention and performance marketing teams.

🏝️ Benefits

• Competitive salary.

• Collaborate with **fast-scaling, premium brands**.

• **Fully remote position** within a dynamic, growth-oriented team.

• Clear pathways for **career growth and advancement**.