Email & SMS Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee all email and SMS flows within Klaviyo, including welcome, post-purchase, pre-renewal, cancellation recovery, win-back, payment recovery, and flows that require new strategies.

• Organize and manage promotional, product launch, seasonal, upsell, and re-engagement email and SMS campaigns according to schedule and specifications.

• Create and uphold audience segmentation based on behavior, lifecycle stages, purchase history, and channel levels.

• Implement and conduct A/B tests on subject lines, send times, content variations, and offer structures; track tests and provide insights with suggested actions.

• Take responsibility for quality assurance for every send, including checking links, tracking, UTM parameters, rendering tests, deliverability assessments, and list hygiene.

• Generate weekly or monthly performance reports as required, detailing open rates, click rates, revenue per recipient, flow performance by SKU, and deliverability metrics.

• Collaborate with the Head of Retention to maintain the email and SMS calendar, including scheduled sends, active tests, and upcoming flow launches.

• Stay updated on Klaviyo enhancements, deliverability best practices, and retention trends, and share relevant features or capabilities with the team.

⛳️ Requirements

• Demonstrated hands-on experience with Klaviyo, including flows, campaigns, segmentation, and reporting; capability to present managed accounts and work.

• Background in e-commerce or direct-to-consumer (DTC) with knowledge of subscription economics, churn, and lifecycle flows.

• Strong quality assurance practices focusing on broken links, missing UTMs, and rendering problems.

• Proficient in data interpretation to analyze performance metrics and provide clear recommendations.

• Highly organized and calendar-oriented; capable of managing multiple brands and sends concurrently.

• Comfortable functioning in a fast-paced, remote, asynchronous team; able to prioritize tasks and communicate proactively.

• Familiarity with Shopify and an understanding of how the e-commerce ecosystem connects to Klaviyo and other retention technologies.

• Strong advantage: Over 3 years of experience with Klaviyo SMS.

• Strong advantage: Experience with subscription brands, including recurring billing, renewal processes, and cancellation recovery flows.

• Strong advantage: Experience collaborating closely with copywriters and designers.

• Strong advantage: Familiarity with Loop Subscriptions or similar subscription management platforms.

• Strong advantage: Experience managing multiple brands or clients simultaneously.

🏝️ Benefits

• Competitive full-time salary based on experience.

• Shortlisted candidates will complete a brief skills test prior to any interview.

• Skills test is designed to be completed in no more than 60–90 minutes.