Email & SMS Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of email campaigns from start to finish, encompassing creative testing, execution cadence, segmentation, and daily management of the Braze platform.

• Address and resolve the Gmail Promotions inbox-placement challenge to enhance email reach and facilitate content testing.

• Develop Twin's inaugural SMS program from the ground up utilizing the existing Braze platform.

• Manage SMS consent and ensure compliance with TCPA regulations.

• Document all creative, cadence, and segmentation decisions along with their justifications.

• Ensure every communication is linked to an individual lead record.

• Design and implement A/B tests for email and SMS campaigns with defined hypotheses and success metrics.

• Apply the validated Motivation vs. Barrier messaging framework to SMS communications.

• Carry out channel priorities and sequencing as directed by the Associate Director of Acquisition Strategy & Channel Operations.

• Collaborate with the Marketing team on creative production and approvals; monitor and assess content performance.

• Utilize AI tools like Claude to create creative variations and expedite reporting processes.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• A minimum of 4 years of experience in email marketing or marketing automation, preferably with hands-on experience using Braze or a similar ESP/CDP.

• Direct experience in launching or scaling an SMS program, including knowledge of consent and TCPA compliance fundamentals.

• Strong understanding of deliverability and inbox-placement dynamics, including sender reputation, authentication, list hygiene, and avoidance of the Promotions tab.

• Proficient in handling lead-level data and campaign reporting in Salesforce and a marketing automation platform.

• Experience in designing and analyzing A/B tests.

• Ability to execute within a channel strategy established by others.

• Candidates must have authorization to work for any employer in the U.S.

• Twin Health is not able to sponsor or take over sponsorship of an employment visa.

• Preferred: experience in a regulated industry with consent/compliance requirements that exceed standard CAN-SPAM regulations.

• Preferred: proficiency in SQL.

• Preferred: experience collaborating with a channel-orchestration manager or director.

🏝️ Benefits

• A competitive compensation package aligned with leading technology firms.

• A remote and accomplished global team.

• Opportunity for equity participation.

• Unlimited vacation with manager approval.

• 16 weeks of fully paid parental leave for delivering parents.

• 8 weeks of fully paid parental leave for non-delivering parents.

• 100% employer-sponsored healthcare, dental, and vision coverage for you.

• 80% coverage for your family.

• Options for Health Savings Account and Flexible Spending Account.

• 401k retirement savings plan.

• High level of flexibility.