Email & SMS Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of the weekly and monthly Email & SMS calendar.

• Build and enhance key lifecycle flows, including Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase, Winback, and various retention flows.

• Create campaign concepts, messaging strategies, and segmentation plans.

• Convert strategies into concise briefs and proposals for the Email Designer.

• Collaborate closely with the designer to ensure campaigns are executed as per the brief.

• Oversee campaigns from initial concept through to launch.

• Manage the complete QA process prior to the emails and SMS going live.

• Evaluate copy, links, CTAs, segmentation, personalization, offers, mobile/desktop rendering, tracking, and overall customer experience.

• Monitor campaigns post-launch and promptly address any issues.

• Maintain weekly Email & SMS reporting.

• Track essential KPIs and communicate performance, trends, and areas that require attention.

• Offer actionable recommendations.

⛳️ Requirements

• A minimum of 3 years of practical Email & SMS experience, preferably within DTC/e-commerce.

• Proficient in Klaviyo and/or other lifecycle marketing platforms.

• Highly organized and detail-oriented, with a natural ability to create structure in chaotic situations.

• Strong instincts for copy and messaging, even if you're not the one designing the emails.

• Comfortable using Notion and Figma for creating campaign proposals, briefs, flow maps, and presentations.

• Possess a strong QA mindset, identifying issues before they escalate.

• Proactive and capable of working independently.

• Maintain a well-organized Email & SMS calendar with campaigns consistently delivered on time.

• Ensure flows are fully mapped, QA'd, optimized, and continuously tested.

• Foster strong collaboration between strategy, copy, and design teams.

• Deliver reliable weekly reporting with clear insights and actionable next steps.

• Identify potential problems before they escalate into larger issues.

• Develop a structured testing roadmap that continually enhances Email & SMS revenue and retention.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work environment and hours.

• Health and wellness benefits.

• Collaborative and innovative company culture.