Email Retention Specialist

📋 Description

• Execute Email, SMS, and Direct Mail campaigns that align with marketing calendars and adhere to brand standards.

• Construct and launch campaigns using Klaviyo and Attentive, focusing on segmentation, personalization, and scheduling.

• Work collaboratively with cross-functional teams to guarantee accurate and timely campaign launches.

• Conduct comprehensive QA checks, including link testing, audience validation, and creative review.

• Ensure that all campaigns uphold a consistent brand voice, messaging, and visual standards across all channels.

• Monitor and report on campaign performance metrics, including engagement, conversion, and revenue contributions.

• Assist with A/B testing initiatives related to subject lines, content, send times, and audience strategies.

• Analyze results and offer recommendations for ongoing optimization and incremental growth.

• Aid in the planning and upkeep of retention marketing calendars.

• Help optimize automated lifecycle flows, including setup, updates, and performance tracking.

• Document processes, testing insights, and best practices to enhance team efficiency and knowledge sharing.

• Leverage Klaviyo, Attentive, Shopify, and other relevant marketing tools to execute campaigns effectively.

• Stay updated on platform changes, retention marketing trends, and emerging best practices.

• Continue to develop technical expertise across the retention marketing ecosystem.

⛳️ Requirements

• 3–5 years of experience in eCommerce or digital marketing.

• Preferably hands-on experience with Klaviyo, Attentive, and the Shopify ecosystem.

• Exceptional attention to detail in campaign setup, QA, reporting, and execution.

• Analytical mindset capable of interpreting performance data and identifying opportunities.

• Comfortable harmonizing creative thinking with technical execution.

• Familiarity with A/B testing and conversion rate optimization principles.

• Ability to collaborate effectively across multiple brands and stakeholder groups.

• A Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field is preferred.

• Proactive, curious, and eager to learn in a dynamic environment.

🏝️ Benefits

• Competitive compensation and benefits package including medical, dental, vision, 401(k), flexible PTO, and paid parental leave.