Email Marketing Strategist – CRM, DTC

This is a fully remote position, open to applicants in France.

📋 Description

• Develop and maintain a CRM strategy for each account, including creating roadmaps for campaigns, flows, and peak moments, formulating monthly strategic plans with clear objectives and priorities, and designing tailored strategies such as affiliate programs, Amazon initiatives, flash offers, founder storytelling, product launches, and commercial peak periods.

• Create and refine creative briefs by transforming ambiguous client input into clear, unique directives that encompass angle, structure, modules, offers, and technical specifics, while also challenging client requests regarding volume and feasibility prior to submission; guide Co-Editors (CoRed) and Designers to produce distinctive emails that break the mold of generic messaging.

• Utilize Klaviyo technical skills to establish sending and exclusion segmentation for various groups (VIPs, unengaged users, customers vs non-customers, subscription SKU segments), define email logic parameters (display logic, quick actions, dynamic links, Shopify variants), manage automated flows (Welcome, Replenishment, Churn, Browse/Cart Abandonment), and oversee deliverability and performance metrics.

• Conduct pre-send quality checks by validating segments, subject lines, offers, and technical components prior to each email dispatch; lead the quality review process for campaigns, pinpoint the root causes of any errors, and implement corrective actions before the campaign reaches the client.

• Foster client relationships by preparing and presenting monthly update meetings that outline objectives and priorities, ensuring clear and prompt communication, particularly during the onboarding phase of new brands.

• Collaborate with production teams by coordinating asynchronously with Specialists, Co-Editors, Designers, and Email Builders to ensure projects progress smoothly without oversight.

⛳️ Requirements

• Demonstrated experience in email marketing and CRM within the e-commerce sector, preferably across multiple accounts.

• In-depth mastery of Klaviyo, including segments, flows, campaigns, profile properties, and conditional logic; this expertise is essential for the role and should not be acquired on the job.

• Knowledge of e-commerce subscription mechanics such as SKUs, reorders, and upsell/downsells, as well as familiarity with the Shopify ecosystem.

• Strong foundation in deliverability and email performance analysis, including metrics such as open rates, order rates, and the effects of different formats.

• Proficient in using Figma to provide briefs and feedback on design mockups.

• Exceptional written French skills are required, as deliverables and client communications will be conducted in French.

• A commitment to rigor and reliability, recognizing that sends occur on fixed schedules and that errors are easily identified; proactive communication skills to clarify uncertainties and escalate any issues promptly; and the ability to manage multiple accounts independently and simultaneously.

🏝️ Benefits

• A long-term freelance opportunity that is fully remote, with invoicing options available as freelance (micro-entreprise, company, or umbrella/portage).

• Complete remote work setup in the France timezone, allowing for total flexibility in your work environment and methods; we prioritize deliverables and performance over online presence.

• A gradual onboarding process tailored to your skills, beginning with a limited scope of 2 brands and approximately 20–30 hours per month at a rate of €1,000 excluding VAT/month during the initial phase, with the potential to expand to a full portfolio for a monthly compensation of €3,000 to €3,500.