Email Marketing Specialist – Temporary/Independent Contractor

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with the campaign team to grasp program objectives, audience segments, and the sending schedule for each title and activation.

• Provide the design team with briefs regarding email creative requirements and ensure that assets are delivered according to specifications for SFMC builds.

• Craft email content — including subject lines, preview text, headlines, and body copy — that aligns with the brand, focuses on conversion, and is customized for the audience and campaign.

• Create and conduct quality assurance on emails in Salesforce Marketing Cloud using pre-existing branded templates.

• Construct and oversee customer journeys in SFMC, which includes segmentation logic, sending rules, and suppression lists.

• Establish and perform quality assurance on UTM tracking, ensuring that data capture processes are functioning correctly prior to sending.

• Execute email deployments and monitor sending performance, deliverability, and engagement metrics after sending.

• Manage IP health and sender reputation, proactively identifying and flagging any deliverability concerns.

• Generate and analyze performance reports, presenting insights and recommendations to the campaign team.

• Keep organized and well-documented campaign records within SFMC.

⛳️ Requirements

• Over 5 years of experience in email marketing, CRM marketing, or lifecycle marketing, including at least 3 years of direct experience with Salesforce Marketing Cloud.

• Practical experience with SFMC — you have built, quality assured, and deployed campaigns within the platform, rather than just overseeing vendors.

• Proficient in email copywriting with a proven history of writing for gaming, entertainment, or fan-driven audiences (preferred).

• Knowledge of HTML/CSS email rendering, mobile optimization, and dark mode quality assurance.

• Understanding of CRM best practices, including segmentation, suppression, A/B testing, deliverability, and IP warming.

• Ability to manage multiple titles or campaigns concurrently while adapting to changing priorities.

• Excellent, straightforward communicator capable of working cross-functionally with creative and campaign teams with minimal oversight.

🏝️ Benefits

• Freelance / contract position, W-9 or corp-to-corp.

• Hours may vary weekly based on campaign volume; estimated X–X hours/week.

• Remote work; availability for regular syncs during Pacific Time business hours.