Email Marketing Specialist – Klaviyo

This is a fully remote position, open to applicants in South Africa, +4 more countries.

📋 Description

• Strategy Ownership: Create and oversee detailed monthly email and SMS campaign calendars for a varied portfolio of eCommerce brands.

• High-Conversion Copywriting: Develop engaging, brand-consistent messaging for both standalone campaigns and automated sequences, such as welcome series, abandoned cart reminders, winback strategies, and VIP flows.

• Lifecycle Optimization: Evaluate and enhance current automation systems to boost performance at every phase of the customer journey.

• Data Analysis & Reporting: Convert performance data into actionable insights and deliver strategic recommendations directly to client founders and marketing leaders.

• Client Management: Facilitate strategy discussions and serve as a trusted advisor for retention growth, pinpointing opportunities for expansion and improvement in account health.

• Cross-Functional Collaboration: Collaborate with designers, implementers, and paid media teams to guarantee a unified brand experience and flawless execution.

• Innovation: Utilize internal AI tools and sophisticated segmentation to enhance workflow efficiency and provide highly personalized customer experiences.

⛳️ Requirements

• Klaviyo Mastery: Extensive, hands-on experience with Klaviyo is an essential requirement for this position.

• Experience: 3–5+ years in retention, lifecycle, or CRM marketing, particularly within the DTC eCommerce or agency sectors.

• Copywriting Excellence: Proven track record of crafting high-converting, direct-response copy that effectively blends storytelling with sales.

• Strategic Thinking: Capable of owning the "Why" and "What," not just the "How"—you should be adept at formulating strategy from the ground up.

• Analytical Skills: Proficient in interpreting KPIs such as attributed revenue, AOV, and churn rates to inform future decision-making.

• Technical Proficiency: Strong knowledge of Shopify, SMS platforms (Attentive, Postscript, etc.), and project management tools like Notion or Slack.

• Adaptability: A proactive mindset with a readiness to incorporate AI tools into daily operations to maintain a competitive edge.

• Communication: Highly confident in client-facing scenarios with the capability to present complex strategies in a clear manner.

• **Nice-to-Haves**

• Experience managing retention for 7-to-9-figure eCommerce brands.

• Certifications in Klaviyo, lifecycle marketing, or CRM strategy.

• Understanding of how paid media (Meta, Google, TikTok) interacts with retention performance.

• Experience with subscription-based or replenishable product categories.

🏝️ Benefits

• 💰 Competitive salary: (based on experience and qualifications)

• 🌎 **Fully remote** role with a flexible work environment

• 🚀 Be part of a **high-impact team** driving award-winning, research-driven campaigns

• 📈 **Long-term potential** with a stable, growing company in a high-visibility sector

• 🎯 Work on campaigns seen by **thousands of professionals** and industry leaders