Email Marketing Specialist

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Take charge of the lifecycle email program for a rapidly expanding finance B2C brand.

• Craft compelling subject lines, offers, and email content.

• Create segmentation and audience strategies.

• Prepare campaign briefs and oversee calendar planning and execution.

• Implement promotional blasts, automated flows, and lifecycle sequences.

• Perform A/B testing and refine approaches based on the results.

• Oversee strategy and campaign execution within an established documented system.

⛳️ Requirements

• Demonstrated email marketing expertise in ecommerce, software, or finance B2C brands.

• Strong intuition for crafting offers and subject lines that drive conversions.

• Comfortable navigating structured processes and utilizing AI-assisted workflows.

• Dependable and well-organized.

• Available for ongoing projects.

• Experience with Customer.io is a plus, but not mandatory.

• Familiarity with HTML email design is a bonus, but not essential.

🏝️ Benefits

• Access to established documented processes and maintained email templates.

• Utilization of AI-assisted workflows.

• Customer.io ESP and AI-generated HTML email templates available.